Can You Handle The Heat?! Paqui® Launches Carolina Reaper Madness - The World's Hottest Chip

Paqui Challenges Fans to Join the Reaper Madness With The #OneChipChallenge

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Oct 03, 2016, 09:10 ET

AUSTIN, Texas, Oct. 3, 2016 /PRNewswire/ -- Paqui, part of Amplify Snack Brands and maker of deliciously bold, light and crispy chips with real ingredients, has just announced the availability of the world's hottest chip. Yes, you read that right. Paqui made a chip that is so devilishly and deliciously spicy, it comes as a single chip packaged inside a coffin-shaped box.

"The Paqui Carolina Reaper chip is truly hot as hell. Don't say we didn't warn you," said Jeff Day, Paqui Brand Manager. "Paqui is always looking for ways to deliver bold flavors with real ingredients that push the limits. That led us to creating the world's hottest chip."

The limited-release Paqui Carolina Reaper chip has become a nationwide craze, taking over people's mouths and social media feeds, since limited amounts were first released in late September. As the Paqui Carolina Reaper Madness continues to spread, it's now the rest of the country's chance to join in on the scary fun.

Like Paqui's other flavors of chips, including Nacho Cheese Especial and Haunted Ghost Pepper, the Reaper chip gets its legit flavor and heat because it is made with real ingredients. The Carolina Reaper chip is seasoned with real Carolina Reaper pepper, the Guinness Book of World Records holder for Hottest Chili Pepper. By harnessing that heat, the Paqui Carolina Reaper chip delivers such a gripping tidal wave of spiciness that most people can only handle one chip.

"When it comes to our chip flavors, we don't manufacture them in a lab. We go out and find the real deal ingredients. That's what lead us to the Carolina Reaper and its creator, Ed Currie of PuckerButt Pepper Company," said Day. "In order to create the world's hottest chip we needed to find the world's hottest pepper, so we went straight to the expert."

Paqui is encouraging it's bravest of fans to post their reactions to social media by tagging @paquitortillas and including #OneChipChallenge and #sweeps. Those who dare take the #OneChipChallenge will have the chance to get a free bag of Paqui chips, in a flavor of their choice. All participants are also entered for the chance to win one of three grand prizes including a year supply of Paqui chips or a GoPro HERO4 Silver.

The Paqui Carolina Reaper chip is available for $4.99 at select stores nationwide. To find yours today, please check out the store locator at Paqui.com.

Paqui also offers six bold chip flavors year-round, each capturing real flavors from real ingredients. Paqui flavors include Nacho Cheese Especial, Cool Salsa Verde, Haunted Ghost Pepper, Roasted Jalapeño, Grilled Habanero and Sea Salt Delights.

While the Paqui Carolina Reaper Chip is available only for a limited time, those who can't get enough spice are in luck! Paqui's Haunted Ghost Pepper chips are made with real ghost peppers and are sure to terrify your taste buds.

All of Paqui's chips – including the Carolina Reaper chip – are non-GMO certified, gluten-free and contain no artificial ingredients or preservatives.

About Amplify Snack Brands, Inc.

Amplify Snack Brands is a snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Through their simple, major allergen-free and non-GMO ingredients, Amplify's brands embody the Company's BFY mission and have amassed a loyal customer base across a wide range of food distribution channels in the United States and Canada. For additional information, please visit: http://amplifysnackbrands.com/

Forward Looking Statements

This press release contains forward-looking statements, which address a variety of subjects including, for example, information about our products and our expectations about market reception for those products. All statements other than statements of historical fact, including without limitation, those with respect to our goals, plans, expectations and strategies set forth herein are forward-looking statements. Various risks and uncertainties, many of which are outside of our control, could cause actual results to differ materially from those described in these forward-looking statements. Forward-looking statements represent management's current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us except as otherwise required by applicable law.

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SOURCE Amplify Snack Brands, Inc.