Cambridge University Press Teams up with Hujiang, Bringing in Top-class Educational Resources to Users in China

BEIJING, May 12, 2015 /PRNewswire/ -- As the latest outcome of cooperation between traditional educational giant and the trendy online education expert, representatives from Cambridge University Press (CUP henceforth) and Hujiang, China's largest e-learning platform, signed an agreement of cooperation between the two parties regarding educational resources on a busy working day of April 23^rd, 2015.

With the rapid growth of the online education industry, the public has been paying ever greater attention to the quality of educational resources provided by e-learning platforms. High-quality educational resources will boost further development in this area. Cooperation with world leading educational publishing companies will optimize the industrial structure and promote the internationalization of the online education industry in China. Over the past few years, Hujiang has been making great efforts to promote copyright cooperation, which has been fruitful.

As to Hujiang, to bring in top-class educational resources is nothing new. Before the agreement with CPU, it has started cooperation with world famous publishing houses, presses, as well as star teachers for years. With world-class educational resources, Hujiang has worked out an innovative way of developing online courses with the help of classic textbooks.

The agreement regarding the Unlock project between CUP and Hujiang this time allows Hujiang to use a series of textbooks for online teaching and spreading. In other words, the online courses with both educational and internet attributes developed by Hujiang on the basis of those textbooks will be branded as the achievement of the cooperation between CUP and Hujiang. It means that the e-learning platform will not only play the role of bringing in the educational resources, but also help with the localization of the original books to make them suitable for online courses for Chinese learners. This protects and shows respect to the copyright of the original books. Moreover, it bears the significance of innovation and exploration.

Hujiang Vice President Mr. Chang Zhitao gave a welcoming speech at the ceremony. He said, "Hujiang represents the development of the online education industry in China, and CUP, as one of the most esteemed publishing companies in the world, represents high academic standards. I believe, with our joint efforts, an advanced online education pattern will be figured out." In fact, the contact between CUP and Hujiang started much earlier. "To me, this cooperation on the Unlock project brings us to our honeymoon. I am looking forward to future cooperation opportunities," said Mr. Chang.

Mr. Paul Colbert, Global ELT Sales Director at CUP was one of the representatives from CUP. He said that it is a pleasure to collaborate with Hujiang. CUP has a history of more than 400 years. It values the quality of the users of Hujiang and hopes that the online courses developed with the educational resources provided by CUP will benefit these users.

Mr. Fu Cairui, Founder and CEO of Hujiang, also delivered a speech at the signing ceremony. According to him, the agreement marks the entering of a new stage of cooperation between CUP and Hujiang. Bringing in world-class educational resources shows not only Hujiang's respect to intellectual property rights but also the progress of the online education industry. Hujiang is willing to work with CUP in the future and bring more high-quality educational resources to Chinese learners. Mr. Fu and Mr. Colbert then signed the agreement as the representative of each side.

After the signing ceremony, representatives from both sides had in-depth exchanges. Representatives from CUP considered Hujiang as an outstanding role in the online education industry in China and worldwide. Hujiang has innovatively developed the online education pattern of combining printed books, APPs and online courses, which works well in spreading and popularizing high-quality educational resources. The two parties will see a lot more further copyright cooperation in educational resources  in the near future, including spoken English, business English and English for young learners. Hujiang and CUP will also make joint efforts in developing online courses.

SOURCE Hujiang

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