Callaway Digital Arts Gives Martha Stewart Makes Cookies for iPad a Sweet Valentine's Day Update

NEW YORK, Jan. 27, 2011 /PRNewswire/ -- Callaway Digital Arts (www.callaway.com), interactive publisher of premium children's and lifestyle applications for the iPad, and Martha Stewart Living Omnimedia Inc. (NYSE: MSO) today announced a free update to the Martha Stewart Makes Cookies application for iPad, just in time for Valentine's Day. In addition, Martha Stewart Makes Cookies is available for $2.99 for a limited time (today through Valentine's Day). An iPhone version of the Martha Stewart Makes Cookies Valentine's Day update will follow.

The Valentine's Day update includes 26 tasty new recipes, like trend-setting Glitter Ball Cookies, kid-friendly Heart Sandwich Cookies, and decadent Walnut Truffle Cookies, bringing the total recipe count to more than 90 delicious cookie recipes. The holiday-themed design includes a paper cut-out heart motif as well as doilies highlighting cookies perfect for Valentine's Day baking. Limited-time holiday functionality will give users a surprise to be revealed on Valentine's Day and the ability to send virtual cookies to their sweethearts. More creative cookie packaging ideas, including envelopes and boxes, with detailed instructions have also been added to give cookie gifts that special touch. Expanded search functionality makes it even easier to find the perfect cookie for any occasion.

Martha Stewart Makes Cookies for iPad brings together the beautiful design, trusted recipes, and culinary "how-to" expertise that are hallmarks of the Martha Stewart brand along with the cutting-edge functionality and innovation that have distinguished Callaway's digital media offerings.

"There's nothing like a warm kitchen in the middle of winter, and Valentine's Day is the perfect time to show your love with something sweet and homemade," said Martha Stewart, founder of MSLO. "With the latest Martha Stewart Makes Cookies for iPad features you'll be prepared with some of my favorite Valentine's Day cookie recipes and inspiring ideas for turning them into unforgettable gifts."

"Martha Stewart Makes Cookies for iPad has been wildly popular since its launch in November, and we wanted to thank our customers with some Valentine's Day treats," said Callaway Digital Arts Chairman and Chief Creative Officer Nicholas Callaway. "The new cookies are delicious and beautifully presented, with clear, easy-to-follow instructions that make it easy for anyone to bake delightful Valentine's Day goodies."

Features of Martha Stewart Makes Cookies for iPad include:

• A Valentine's Day-themed "cookie runway" that allows users to search through all of the app's 90+ recipes, including cookies perfect for holiday sharing
• An innovative roulette-wheel-style recipe finder that lets users search by type and flavor
• Creative cookie packaging ideas
• Shopping lists that can be emailed
• Ability to share favorite cookies via email, Facebook, or Twitter
• Sumptuous photographs of all kinds of cookies
• Timers, tips, and techniques
• 11 easy-to-follow "how-to" videos
• Links directly to macys.com, where users can purchase necessary equipment and more

The Martha Stewart Makes Cookies Valentine's Day update is available immediately and is free for existing users. The Martha Stewart Makes Cookies app is available for $2.99 for a limited time (today through Valentine's Day) from the Apple App Store on iPad or at www.itunes.com/appstore. The iPhone version of the Valentine's Day update will be available shortly from the Apple App Store at a special holiday price of $0.99.

In addition to its relationship with MSLO and its successful launch of Martha Stewart Makes Cookies for iPad, Callaway Digital Arts is known for its enormously successful applications based on the Miss Spider series of children's books, Miss Spider's Tea Party (for the iPad, iPhone, and iPod Touch) and Miss Spider's Bedtime Story (for the iPad), Sesame Street's The Monster at the End of This Book, and Thomas & Friends: Misty Island Rescue. Callaway's in-house production studio brings talented storytellers, digital artists, and interactive designers together to create unforgettable apps for people of all ages.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of "The Best of SIRIUS." In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes premium lifestyle and children's applications for Apple's iPad, iPhone, and iPod family of products. CDA's in-house studio brings talented storytellers and digital artists together to create high-quality applications that leave a lasting impression on people of all ages. Funded by the Kleiner Perkins Caufield & Byers iFund, CDA's apps include Martha Stewart Makes Cookies, Miss Spider's Tea Party (for the iPad, iPhone, and iPod Touch), Miss Spider's Bedtime Story (for the iPad),Sesame Street's The Monster at the End of This Book, Thomas & Friends: Misty Island Rescue, and (RED): The Lazarus Effect. For more information about CDA, visit www.callaway.com.

SOURCE Callaway Digital Arts

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