California State University, Dominguez Hills Chooses Liaison as Its Enrollment Marketing Partner

Highly diverse, metropolitan campus within the largest four-year public university system in the U.S. implements Liaison's Enrollment Marketing Platform (EMP™)

News provided by

Liaison International

Oct 23, 2018, 06:30 ET

WATERTOWN, Mass., Oct. 23, 2018 /PRNewswire/ -- California State University, Dominguez Hills (CSUDH) today announced that it is expanding its relationship with Liaison International. The campus, which enrolls over 15,000 students in its bachelor's and master's programs, will leverage the leading admission and enrollment marketing solution provider's Enrollment Marketing Platform (EMP™) to engage students at all stages of the recruitment and enrollment cycle.

CSUDH has been working closely with Liaison since the CSU System partnered with the company in 2016 to launch Cal State Apply, a centralized admissions management solution that is now used by all of its 23 campuses to manage 1,000,000 applications annually. Now, CSUDH is the first CSU campus to also use Liaison's EMP, a cloud-based solution that helps admissions offices deliver highly personalized multi-channel communications to prospective students. The intuitive platform gives admissions officers time to engage authentically with a greater number of contacts. Through its 360-degree view of campaign performance and robust behavioral tracking features, programs that leverage EMP save money and time while targeting best-fit students for their schools.

"The CSUDH story resonates with our prospective students, but we've struggled to reach our target audience with this message," shared Christina Rios, interim associate vice president for enrollment management at CSUDH. "Liaison's state-of-the-art technology and dedicated higher education marketing team is helping us strategize, develop and implement high-touch campaigns that get our story out there."

Specifically, CSUDH will use EMP's intuitive software and supplementary professional services to launch multi-channel campaigns that engage inquiries, applicants, accepted and newly enrolled students. As just one of many touchpoints, the campus has decided to develop an 8-page variable acceptance packet that will be sent to every admitted student. "We want to not only improve yield, but we're also looking to foster a sense of community long before new Toros step foot on campus. With EMP's easy-to-use platform and its knowledgeable creative team, we can quickly make that goal a reality," said Rios.

"CSUDH has invested substantial time and effort into sculpting their marketing messaging, and we're dedicated to ensuring that prospective students hear that message," said Scott Mallen, president of Liaison's EMP division. "We've helped a wide range of institutions, both public and private and large and small, reach prospective students with immediate, personal, automated and trackable communication. We're excited to do the same for CSUDH and look forward to offering these proven services to many of the other campuses in this far-reaching system as well."

To learn more about how Liaison helps institutions like CSUDH build better classes, visit liaisonedu.com.

About California State University, Dominguez Hills
Centrally located in the South Bay and the heart of Los Angeles, California State University, Dominguez Hills is a diverse, welcoming community of learners and educators collaborating to change lives and communities for the better. Through its strong and relevant academic programs, dedicated faculty mentors, supportive staff, attractive campus and student amenities, CSUDH is committed to connecting its students to an affordable, high-quality and transformative education. CSUDH provides its communities with a vital resource for talent, knowledge, skills and leadership needed to thrive today and tomorrow.

Learn more at csudh.edu.

About the California State University
The California State University is the largest system of four-year higher education in the country, with 23 campuses, 50,800 faculty and staff and 484,000 students. Half of the CSU's students transfer from California community colleges. Created in 1960, the mission of the CSU is to provide high-quality, affordable education to meet the ever-changing needs of California. With its commitment to quality, opportunity and student success, the CSU is renowned for superb teaching, innovative research and for producing job-ready graduates. Each year, the CSU awards more than 110,000 degrees. One in every 20 Americans holding a college degree is a graduate of the CSU and our alumni are 3.4 million strong.

Connect with and learn more about the CSU in the CSU NewsCenter.

About Liaison International
Liaison helps higher education institutions identify, recruit and enroll best-fit students with improved outreach, application and enrollment processes. More than 7,000 programs on over 800 campuses nationwide rely on Liaison's admissions management and enrollment marketing solutions to reach prospective students, streamline administrative tasks and create exceptional experiences for applicants across the full enrollment cycle — from first interest to first day on campus.

Partnering with over 30 professional associations, the company has developed discipline-wide services for a range of fields, including most of the health professions, as well as engineering (EngineeringCAS), graduate management education (BusinessCAS), graduate education (GradCAS), social work (SocialWorkCAS), psychology (PSYCAS) and architecture (ArchCAS).

To learn more, visit liaisonedu.com.

SOURCE Liaison International