Califia Farms Declares First-Ever National Oat Milk Day on May 16th, Encouraging Americans to Go Deliciously Plant-Based

Califia Partners with Select Coffee Shops in New York, Los Angeles and San Francisco to Offer FREE Oat-Based Coffees; Califia Café to Roll Through New York City May 13-15th

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Califia Farms

May 09, 2019, 08:00 ET

LOS ANGELES, May 9, 2019 /PRNewswire/ -- As more people go plant-based due to concerns over personal health, the environment and animal welfare, Califia Farms, best known for its innovative plant-based beverages in artfully curvy bottles, is encouraging people to make the swap and taste the difference of creamy, delicious dairy free milk. To celebrate their new and abundantly available Oatmilk, Califia Farms is giving people in New York City, Los Angeles and San Francisco a free oat-based coffee drink at select cafes on May 16^th, alongside nationally available digital promotions.

Califia Farms Declares First-Ever National Oat Milk Day on May 16, Giving People Free Oatmilk Coffees at Participating Cafés in New York City, Los Angeles and San Francisco.

Califia's Oat Barista Blend is made with North American whole rolled, gluten free oats. It is also completely unsweetened and has no gums or stabilizers. Creamy and rich, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.

"At Califia, we have products for everyone at every stage of their wellness journey that are better for people, better for the environment, and definitely better on taste. We've now created a line based specifically around Oat to give people more options and meet the skyrocketing demand for dairy free alternatives," said Greg Steltenpohl, founder and CEO, Califia Farms. "By celebrating the first-ever Oat Milk Day, we hope to inspire more people to go plant-based, realize its benefits, and that dairy free can truly taste delicious."

Over the past year, Oatmilk sales are up 168 percent over the past year¹, with coffee shop-specific sales growing 425 percent since June 2017². Califia's Oat Barista Blend is made with North American whole rolled, gluten free oats. It is also completely unsweetened and has no gums or stabilizers. Creamy and rich, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.

National Oat Milk Day on May 16^th

To celebrate National Oat Milk Day on May 16^th, people in Los Angeles, San Francisco and New York City can visit participating coffee shops, ask for a Califia Oatmilk Coffee of their choice, and receive a free drink until supplies last. In the East Coast, Califia's exclusive café partner is Gregory's Coffee. For a full list of participating coffee shops in Los Angeles and San Francisco visit The Bounty at CalifiaFarms.com or follow @CalifiaFarms on Instagram.

Califia is offering another way to participate in National Oat Milk Day -- visit their website at CalifiaFarms.com on Thursday, May 16th to receive 25% off and free shipping on the award winning Oatmilk delivered directly to your doorstep, using promo code BETTEROATMILKFORALL.

Califia Café Rolls into New York City May 13-15^th

In the lead up to National Oat Milk Day, the mobile Califia Café will be stopping at various New York City hotspots, including Union Square, Columbus Circle and Midtown Manhattan, making and handing out free Oatmilk Lattes and Cold Brew Coffees from May 13 – 15^th. Follow @CalifiaFarms on Instagram and Facebook for exact times and locations.

About Califia Farms (pronounced "Cal-ih-FEE-ah" like California)

Inspired by the legend of Califia, the beautiful black Queen and namesake of California, Los Angeles-based Califia Farms was founded in 2010 and has become one of the fastest-growing natural beverage companies in the U.S. Renowned for offering the best-tasting plant-based beverages on the market artfully packaged in disruptive curvy bottles, Califia is a leading refrigerated Plant Milk, Dairy Free Creamer, Ready-to-Drink Coffee and Probiotic Dairy Free Yogurt brand in the Natural and Specialty channels. Califia is also rapidly growing in a range of other channels by creating innovative, great-tasting and better-for-you premium beverages that make it easy for consumers to go 'plant-powered' and live dairy free, without compromise. Califia is on the pursuit to return food to its original nourishing purpose by applying creativity and innovation to make plant-based beverages that are both good-for-the-world and just plain good to drink.

¹ 12 wks end 9.9.18 spins MULO / Specialty / Natural

² Data provided by Square

SOURCE Califia Farms