CAKE and Tipalti Team up to Offer Complete Online Marketing Campaign Tracking, Global Payment Capabilities to Affiliate and Advertising Networks

New Partners Debut Integrated Affiliate Campaign Tracking and Payment Solution at ad:tech

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Apr 09, 2013, 02:30 ET

SAN FRANCISCO, April 9, 2013 /PRNewswire/ -- Tipalti, the online automated global mass payment platform that makes it fast, easy and affordable to send payments to any vendor in 190 countries, today announced that the company has partnered with CAKE, the leader in real-time online campaign tracking, to offer affiliate networks, advertisers and brands a complete analytics and payment solution. The new partners will showcase their integrated solution at Booth 2446 at the upcoming ad:tech San Francisco 2013 conference, which will be held April 9-10 at the Moscone Center West.

Tipalti's powerful payment engine is now fully integrated with CAKE's publisher and affiliate interface. This integrated solution streamlines the entire payout process, offering one-click submissions, eliminating manual entry and enabling payments in multiple currencies and methods, including ACH/direct deposit, global-ACH/international bank transfer, paper check, wire transfer, PayPal, prepaid debit card or cash payments.

"This partnership allows CAKE's advertising and network customers to scale up rapidly while managing thousands of affiliates," noted Jeff McCollum, President and founder of CAKE. "Tipalti has the most robust solution we've seen, allowing our customers to better serve their affiliates, remit payments in the currencies of their choice, improve compliance and reduce the workload."

CAKE customers who rely on the company's suite of online performance marketing analytics tools will now find a similarly intuitive design and comprehensive array of capabilities on the payment side: The integrated mass payment features provided by Tipalti include payment reporting and analytics that are fully integrated with CAKE's reporting modules and enable users to create performance-based payment instructions.

Payment instructions are automatically captured by the Tipalti payment engine, and Tipalti scans payments to make sure no funds are disbursed to blacklisted payees, helping to ensure compliance with OFAC regulations. By using the new automated payment features, payers now better serve their publishers and affiliates by offering them the optimal payment method appropriate for their country of residence, in the currency of their choice. The automation and seamless integration allows payers to free up accounting resources to focus on other activities and eliminate labor-intensive tasks like internal invoice reconciliation, as well as tax form collection and processing.

"We're proud to work with CAKE to offer networks a truly comprehensive solution to managing global affiliates," said Tipalti founder and CEO Chen Amit. "With CAKE's industry-leading campaign management tools and Tipalti's integrated global payment functions, brands, affiliate network managers and advertisers finally have a way to manage all facets of a global operation."

About CAKE
CAKE, the Software-as-a-Service (SaaS) platform, is an enterprise solution providing business intelligence for performance marketers. With an easy to use interface, CAKE's tracking optimizes online campaigns and provides an increase in revenue and reduction in operational costs. Real-time reporting and available API enable a single dashboard to manage all of your digital spend. For more information visit www.getCAKE.com or call 949-548-CAKE.

About Tipalti
Tipalti's Software as a Service (SaaS) allows crowdsourcing, crowd-funding and advertising networks to streamline payments to developers, contributors, publishers and affiliates. Tipalti supports a large number of payment methods per country, disburses payments in local currencies, handles tax-reporting requirements and fulfills the required screening of payees. For more information, visit www.tipalti.com.

SOURCE Tipalti