C the sparkle: hello® launches vitamin C whitening toothpaste for a brighter smile!

Introducing the new and exciting formula, powered by vitamin C, that removes 94% of surface stains in 3 weeks.*

NEW YORK, March 14, 2024 /PRNewswire/ -- Say hello to brighter teeth! hello^®, the personal care brand dedicated to adding a touch of magic to everyday routines, today announced its new toothpaste—hello^® vitamin C Whitening Toothpaste—incorporating the beloved beauty ingredient favorite, vitamin C, for sparkle that you can C.

By leveraging the stain-neutralizing power of vitamin C, hello^® developed a toothpaste that not only elevates daily oral care routines but also whitens smiles. The fab formula whitens teeth by removing 94% of surface stains in 3 weeks with twice daily use. Keep it up for whiter teeth up to 2 shades whiter in 6 weeks with twice daily use. This formula also helps prevent cavities, strengthens enamel, and freshens breath.

On top of all that, the toothpaste's delightful peppermint flavor provides a burst of fresh fun for your teeth, giving brushers that kick of magic to start the day! And guess what? It's peroxide-free, paraben-free, gluten-free, and free from artificial sweeteners and titanium dioxide.

"We're thrilled to unveil one of the first toothpastes to incorporate vitamin C as a whitening agent and to add it to our lineup of innovative products. The hello^® vitamin C whitening toothpaste is so special because it brings an unexpected, beloved beauty ingredient to our oral care routines," said Kristen Babkes, Marketing Director at hello^®. "With its unique blend of ingredients and invigorating peppermint flavor, we believe this toothpaste will become a fan favorite in oral care, helping people elevate their everyday whitening routines and adding a touch of magic along the way."

The toothpaste is now widely available in natural peppermint flavor online and in-store at leading retailers including Target, CVS, and Amazon, with an MSRP of $6.99 for a 4.0oz tube.

For more information, visit www.hello-products.com and follow hello^® on social media @helloproducts.

*with twice daily use

About hello^®
Say hello to friendly™ personal care that rocks thoughtfully sourced, effective ingredients and designs that'll make you smile. hello products are made in North America with globally sourced ingredients, and are vegan, cruelty-free and free of dyes, artificial sweeteners/flavors, parabens, microbeads, and triclosan. Anything less would be unfriendly. Learn more + smile more at hello-products.com.

About Colgate-Palmolive
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health through the Colgate Bright Smiles, Bright Futures program, which has reached approximately 1.7 billion children and their families since 1991. For more information about Colgate's global business and how we are building a future to smile about, visit www.colgatepalmolive.com. 

SOURCE Hello Products