Buzz Points CEO Shares Shop Local, Bank Local Rewards Perspective at Money 20/20 Panel
Discussion brings together innovators driving successful loyalty programs
LAS VEGAS, Oct. 30, 2014 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Buzz Points CEO Jay Valanju will be a panelist at Money 20/20, an industry leading event focused on payments and financial services innovation. Buzz Points is a free service for financial institution customers that allows them to earn rewards while supporting the local economy by using their debit and/or credit cards for everyday shopping.
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On Wednesday, Nov. 5, Mr. Valanju will participate in a panel discussion entitled CEOs Reengineering to Reengage Retail Customers from 3:40-4:25 pm at the Aria Las Vegas. The panel will also feature Catherine Taylor, CEO of Sparkfly and Mike Vichich, CEO of Wisely. With nearly 3 billion loyalty membership programs in the US, the panel will explore and examine the many ways retailers build relationships and drive repeat business with customers. The panel will also share the new approaches and technologies their companies are pioneering to help merchants better understand their customers and bring them back.
Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Financial institution customers earn points by using their debit or credit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers. Points can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or through a new iOS mobile app that utilizes geo-targeting to identify and recommend local merchants nationwide—allowing users to shop locally, track, manage and redeem points wherever they are in the United States.
"We look forward to sharing lessons learned and best practices gleaned from Buzz Points' unique loyalty and rewards program," said Valanju. "Buzz Points uses sophisticated data analysis to generate relevant, targeted marketing communications to debit/credit cardholders, and provides local business owners with access to technologies, insights and customer segmentation tools that would otherwise be out of reach. With participant adoption rates of up to 40 percent, as compared to a national average of 5-6 percent, Buzz Points demonstrates that a focus on Main Street is a scalable and successful model for engaging customers, building loyalty and driving revenue back to local businesses and financial institutions."
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
About Money20/20
Money20/20 is the world's largest event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 7,000 attendees, including more than 600 CEOs, from over 2,250 companies and 60 countries, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held on Nov. 2-5, 2014 in Las Vegas, and will be preceded by the Money20/20 Hackathon, which runs Nov. 1-2. To learn more about Money20/20, visit www.money2020.com.
Media Contact:
Susan Guerra
Thatcher+Co.
[email protected]
973-650-6555
SOURCE Buzz Points, Inc.
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