BUD LIGHT SUPER BOWL MUSIC FEST DELIVERS TOP TALENT TO LA WITH UNFORGETTABLE 3-NIGHT CONCERT EVENT AT CRYPTO.COM ARENA

Dynamic Artist Pairings Featured Green Day & Miley Cyrus; Blake Shelton & Gwen Stefani with Mickey Guyton; Halsey & Machine Gun Kelly

On Location and Bud Light Returned for Fest's 3rd Year, Connecting Football Fans and the City of Los Angeles with the Music They Love

News provided by

On Location Experiences

Feb 14, 2022, 14:09 ET

LOS ANGELES, Feb. 14, 2022 /PRNewswire/ -- On Location, the official hospitality partner of the National Football League ("NFL" or "The League") and Bud Light, the official beer sponsor of the NFL, kicked off the NFL's biggest weekend with the 3^rd Bud Light Super Bowl Music Fest. The three-night festival – held at the Crypto.com Arena in downtown Los Angeles – featured an all-star lineup with exciting artist pairings including Green Day & Miley Cyrus; Blake Shelton & Gwen Stefani with Mickey Guyton; Halsey & Machine Gun Kelly with special guests Travis Barker, Willow Smith and Trippie Redd. UPROXX called it "...the biggest non-halftime musical attraction of the weekend."

The Bud Light Super Bowl Music Fest was executive produced by On Location and SYNERGY Productions, LLC.

The festival welcomed music and NFL fans, who connected with their favorite artists in the lead up to Super Bowl LVI (the first Los Angeles Super Bowl in 29 years). Since its inception, the festival—an anchor entertainment event of Super Bowl weekend—has continued to redefine and expand the experience of music at one of the biggest sporting events in the world, with exciting cross-genre performances from all-star acts. The New York Times has called it the "Extended Super Bowl Halftime Show," and People Magazine has cited its "Super Bowl dominance."

"Super Bowl Week is one of the biggest sports and entertainment events of the year and we're proud that the Bud Light Super Bowl Music Fest has become a true highlight of the fan experience," said Paul Caine, President, On Location. "It was an unforgettable week of once-in-a-lifetime experiences of sports and music."

"Bud Light has always had its fingers on the pulse of culture and we were thrilled to curate a line-up of amazing artists to bring music fans together ahead of the biggest weekend in sports," said Lane Joyce, Director of Experiential Marketing for Bud Light. "Our Super Bowl Music Fest has become a must-see event each year and we look forward to hosting more in the future."

ARTIST QUOTES

Halsey: ""I couldn't have been more excited to be back on stage. After two years and two albums that I haven't gotten to tour in the US yet, the night couldn't have been better."

Gwen Stefani: "I really enjoyed performing at the festival this weekend; there was great energy and excitement around the whole event."

Blake Shelton: "Getting to headline a show with my wife and the biggest rockstar I know, Gwen Stefani, plus the Super Bowl all in one weekend?! Now that's a damn good time! Thanks to Mickey for joining in and killing it out there!"

Mickey Guyton: "Such an unbelievable weekend! To start off sharing the stage with Blake Shelton and Gwen Stefani was just incredible. Then singing the national anthem at the Super Bowl! What is my life?!"

Green Day: "What a night- those fans were something else! Incredible first show of '22 in the books."

Miley Cyrus: "It was an honor to share a show with Green Day! It was an amazingly diverse audience representative of both our fan bases! Getting everyone under one roof again was the best part."

Bud Light Super Bowl Music Fest photo and video assets are here:
https://docs.google.com/document/d/1Es9v4KYHu8nk5f1_SWimLGk6tVl73EiMbhu3n_9Tjxo/edit

ABOUT BUD LIGHT
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

ABOUT ON LOCATION
On Location is a leader in premium, experiential, hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production, and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors. On Location is a subsidiary of Endeavor, a global entertainment, sports and content company.

On Location through CID Entertainment & Future Beat also partners with numerous artists and music festivals across genres, including Imagine Dragons, Metallica, Luke Bryan's Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole. On Location is the executive producer of Super Bowl Music Fest, an annual music festival leading up to Super Bowl, featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music at one of the biggest sporting events in the world.

On Location's operations include: Anthony Travel, CID Entertainment, Future Beat, Kreate Inc, PrimeSport, and Steve Furgal's International Tennis Tours.

For more information about On Location Experiences, please visit onlocationexp.com.

ABOUT CRYPTO.COM ARENA
Since its November 1999 Grand Opening, the AEG owned, and operated Crypto.com Arena has set industry standards for world-class sports and entertainment events and an unrivaled commitment to delivering to its fans best-in-class quality of service and a guest experience second to none. As the home of four professional sports franchises – the NBA's Los Angeles Lakers and LA Clippers, the NHL's LA Kings and the WNBA's Los Angeles Sparks – the downtown Los Angeles arena has proven to be a home court advantage for the local teams who have earned nine championships since moving to the L.A. LIVE adjacent venue. For more than 23 years, the iconic sports and entertainment showplace has continued to distinguish itself as the host of numerous major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 20 of the last 22 GRAMMY Awards shows. Crypto.com Arena has also been marked with performances and special events that brought international stature to the award-winning venue including concerts starring Taylor Swift, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and special events.