bubly™ sparkling water & Michael Bublé Continue Their Streak Helping People Crack a Smile with New "see the bubly side™" Campaign, Helping Fans Find the Silver Lining in Everyday Bummer Moments

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Apr 14, 2022, 09:00 ET

"see the bubly side" launches with advertising starring Bublé and "bubly side, on demand" Twitter activation to alleviate fans' everyday bummer moments with a dose of positivity & a chance to win prizes

PURCHASE, N.Y., April 14, 2022 /PRNewswire/ -- bubly sparkling water has always been a firm believer that a little bit of playful positivity goes a long way. Now, bubly is doubling down on that belief with a new campaign to show fans that everyday bummer moments have a silver lining – we call it "see the bubly side." Bad hair day? Time to test out that hat in the back of your closet! Stuck in traffic on your way to work? Perfect opportunity to catch up on your favorite podcast before getting to the office! To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.

Since 2019, fans have had a front row seat to Michael Bublé's endless attempts to leave his mark (literally) on bubly, resorting to a few sneaky tricks to get his signature "é" on bubly cans. Now, the pair is continuing to help fans crack a smile and see the bubly side with new television commercials that make their official debut this week, featuring Michael navigating some of life's most relatable everyday bummer moments – like a broken dish at a dinner party or an unexpected early guest arrival – in his own bubly way.

Plus, on Monday, April 18, bubly and everyone's favorite vocal powerhouse, whose new Higher album just landed in the top ten album sales chart, will give select fans on Twitter a dose of online optimism and a chance to win prizes to help them see the bubly side of everyday bummer moments. Prizes range from items to help promote some serious self-care, inspire outdoor fun and take work-from-home living up a notch, to gift cards for Jersey Mike's Subs, JetBlue flight certificates, and gift cards for hotels participating in Marriott Bonvoy!

"I've always felt that searching for the silver lining when people are thrown a curveball in life is really helpful," says Bublé. "It's what I like to call 'the bubly side'. In my effort to get as many people to that bubly side, I've once again joined forces with my friends at bubly. Together, we are happily committed to providing some of those good vibes to folks who could use a pick-me-up when trying to get past those challenging moments that we all experience."

The bubly/Bublé Twitter takeover marks the first in a series of activations bubly will bring to life this year as part of the brand's official "see the bubly side" campaign, helping people everywhere find the good in less-than-ideal situations.

"Here at bubly, we believe in playful positivity and want to help others see a glimmer of goodness, even when faced with the bummer moments of everyday life," says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. "bubly is all about trying to find the positive or as we're now calling it, "seeing the bubly side," so it just makes sense for us to bring a little of that bubly side to our fans. From everyday complaints to annoying little incidents that are simply bad luck, we hope that through our year-long 'see the bubly side' campaign, we're able to give people reasons to crack a smile."

Thirsty for more information on bubly and "see the bubly side"? Visit www.bubly.com and follow us on Twitter and Instagram.

About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in nine delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, passionfruitbubly and coconutpineapplebubly. bubly bounce is available in three refreshing combo flavors: mango passion fruit, triple berry and citrus cherry. no calories. no sweeteners. all smiles.™

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

CONTACT: Kelly Rada, [email protected]

SOURCE PepsiCo