Browse, Shop and Share Catalogs on the iPad with New Mobile Shopping App, "Catalog Spree"

SAN FRANCISCO, April 20, 2011 /PRNewswire/ -- Padopolis today announced the general availability of its new iPad application, Catalog Spree, a brand new catalog shopping experience for the iPad. The first shopping app to fully integrate the catalog experience with mobile shopping, Catalog Spree's virtual marketplace delivers a beautiful, fast and engaging place for consumers to quickly shop, share and flip through a variety of catalogs, including DwellStudio, Serena & Lily, Tea Collection, NapaStyle, Filson and Artful Home, to name a few. Going far beyond any app from a singular retailer, Catalog Spree for iPad loads instantly and allows people to make purchases from multiple retailers, while also saving and socializing favorites on Facebook. Visit our website to see a video demonstration of Catalog Spree.

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"Catalog Spree was designed to give today's mobile shopper exactly what they want: everything and anything, immediately with a magical user experience," said Catalog Spree co-founder and CEO Joaquin Ruiz. "Much like the iBooks experience, people will have their favorite catalogs at their fingertips when using Catalog Spree. Shoppers will also have the chance to discover great new stores that offer exactly what people are looking for, all from one app on their iPad, Catalog Spree."

The Wall Street Journal reported that in 2010, there were more than 20 billion catalogs mailed in the U.S. alone. That averages out to approximately 200 catalogs annually per household. People generally love flipping through these catalogs, but until today, consumers seeking a way to virtually browse their favorite catalogs were forced to download countless applications from individual retailers. Catalog Spree makes browsing catalogs as easy as a swipe of a finger – the same process popularized on the iPad for reading a book, daily newspaper or for viewing photos. Catalog Spree is dedicated to creating a beautiful and rich shopping experience, and is the only catalog app offering an entire "mall" of retailers, as well as the option to subscribe to new catalog releases, in some cases even before they arrive in mailboxes.

"Catalogs are the single largest revenue driver for retailers, bringing in over $100 billion a year. Catalogs take the lion's share of many marketing budgets and are one of the three largest publishing industries in the United States—just as big as books and magazines," said Rick Binger, co-founder of Catalog Spree and catalog industry veteran. "Mobile shopping is a relatively new and quickly evolving trend which introduces new solutions for retailers. Catalog Spree provides an easy way for retailers to extend the traditionally strong channels of e-commerce and catalog shopping to mobile."

Catalog Spree changes the way consumers shop. Combining the best of mobile, catalogs and online shopping, Catalog Spree provides consumers who love catalogs the exciting opportunity to have an eco-friendly and spam free experience while flipping through beautiful catalog layouts, from home, the road or anywhere. Without requiring the download of hundreds of separate apps, shoppers enjoy all the benefits of online shopping, in a much more interactive, personal and paperless way.

"At Filson, we want to serve our customers in any way they want to shop. That's why we operate in multiple channels – via our website, a traditional call center, our stores in Seattle and Portland and through a wide distribution network of other retailers. We see Catalog Spree as an opportunity to make Filson products available to iPad users in a very interactive way," said Harold Egler, Vice President of Direct Sales, Filson. "We pride ourselves in producing authentic quality products for the past 114 years. During that time, we have seen a lot of technology changes in retailing – most of them for the better. We expect to see a lot more in the years to come. This is another step in the evolution of shopping online and Filson is proud to be a part of it as a partner with Catalog Spree."

The application is now available for download from the U.S. iTunes store at http://itunes.apple.com/us/app/catalog-spree/id428274984?mt=8&ls=1. For more information on Catalog Spree, please visit www.CatalogSpree.com.

About Catalog Spree & Padopolis

Catalog Spree by Padopolis introduces a brand new catalog shopping experience on the iPad. People can browse and shop in catalogs they love, and discover new brands, all from one app. Catalog Spree is a fast and magical way to enjoy, share, shop and subscribe to promotions on the iPad. Going far beyond any app from a singular retailer, Catalog Spree for iPad loads instantly and allows people to make purchases from multiple retailers, while saving and socializing favorites. Catalog Spree is dedicated to creating a beautiful and rich shopping experience as the only catalog app offering an entire marketplace of retail stores and the option to subscribe to new catalog releases. Catalog Spree changes the way people shop. Combining the best of mobile, beautiful catalog layouts and online shopping, Catalog Spree provides consumers who love catalogs the exciting opportunity to have an eco-friendly and spam free experience while flipping through beautiful catalog layouts from home, the road or anywhere. Without requiring the download of hundreds of separate apps, shoppers enjoy all the benefits of online shopping, in a much more interactive, personal and paperless way. Padopolis raised $1.3 million in seed funding from El Dorado Ventures and Blackberry Partners, with Andrew Jenks as an angel investor. For more information visit www.padopolis.com.

SOURCE Catalog Spree

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