Brookstone & "The Biggest Loser's" Dolvett Quince Introduce BodyForm Foam Roller with Deep Tissue & Vibration Massage

MERRIMACK, N.H., Jan. 5, 2015 /PRNewswire/ -- For everyday active people and athletes alike, massage can help relieve muscle tension, lower your heart rate, improve circulation, promote better sleep, reduce risk of injury, and increase flexibility and range of motion. Now, Brookstone, the innovative product development company and specialty retailer, takes traditional roller therapy to the next level by adding built-in vibration massage, providing relief to sore, tired muscles and making it easy for those who work out and those who work all day to take better care of themselves in 2015.

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Brookstone today introduced the BodyForm® Foam Roller, combining vibration massage with the deep tissue massage of a traditional roller. The BodyForm Foam Roller is the first product launched by Brookstone in partnership with Dolvett Quince, fitness expert and lead trainer on NBC's "The Biggest Loser." Brookstone made the announcement at the 2015 International Consumer Electronics Show (CES). Brookstone will be located at CES Booth #36043, Las Vegas Convention Center, South Hall #4, from January 6-9, 2015. Dolvett Quince will appear at the Brookstone booth on Thursday, January 8 at 11:00am PT and 3:00pm PT.

Available now at Brookstone.com and coming soon to Brookstone stores nationwide for $69.99, the vibrating BodyForm Foam Roller is ideal for beginners, fitness enthusiasts and expert athletes alike to use pre- and post-workout to help warm-up, relax and effectively rehab muscles anytime, anywhere…no appointment necessary. Use BodyForm to roll out the built-up tension in your back. Have a tough workout planned later in the day? Roll out before you start to warm up your muscles, then again after your workout to cool back down. Treat yourself to a BodyForm Foam Roller massage when you wake up to ease into your morning and right before you go to bed to massage the day's stresses away.

"Massage is important whether you want to maximize your workout or if you are just someone who is working all day. Oftentimes, people think if they beat themselves up they'll see results; actually it's the opposite," said Quince, Brookstone's new Massage Ambassador. "If you start taking care of your muscles, you'll see the best results and you'll feel better. Simply put: Massage matters."

"The BodyForm Foam Roller is amazing. Anyone in fitness has heard about the benefits of using a foam roller, but the BodyForm Foam Roller incorporates deep tissue massage with controlled and targeted vibration that takes things to a new level. It's deep, it's concentrated and you'll love it. Do yourself a favor and add the BodyForm Foam Roller to your daily routine," he said.

The BodyForm Foam Roller features:

• Built-in 3-speed vibration to help relax muscles so the roller's bumps and ridges can deliver a more effective massage
• Raised bumps and smooth ridges to gently stretch soft tissue and release lactic acid build-up for faster recovery
• The ability to target specific muscle areas
• Built-in storage for keys and ID
• Convenient storage bag
• Power from 4 C batteries (not included).

There's also an exercise booklet featuring Dolvett with advice on how to use the roller for maximum benefits. The illustrated booklet features photos of Dolvett demonstrating each BodyForm Foam Roller exercise and includes routines and tips to rollout glutes, IT band, quadriceps, hamstrings, calves, upper back (thoracic spine), lower back (lumbar spine), feet and triceps.

"If you stand or sit all day, you know the aches and pains that can build up in your legs, back, neck and other muscles. Our new BodyForm Foam Roller benefits more than just massage and fitness enthusiasts," said Steven Schwartz, chief merchandising officer, Brookstone. "The Brookstone BodyForm Foam Roller is the perfect way for anyone to bring tired muscles back to life and keep your muscles happy and healthy. We're looking forward to working with Dolvett to help people incorporate massage into a healthier and balanced life in 2015."

The BodyForm Foam Roller is one of several great tools that comprise the Brookstone massage collection. Massage before and after a workout—or a long day at work—will help you recover faster, prevent injury, and get results faster. So whether you're trying to improve your overall well-being or increase athletic performance, the BodyForm Foam Roller will help by massaging away the stress and tension that builds up in your muscles throughout the day.

NOTE: Product is intended for adult use only. Any individual who may be pregnant, has a pacemaker, suffers from diabetes, phlebitis and/or thrombosis, is at an increased risk of developing blood clots, or who has pins/screws/artificial joints or other medical devices implanted in his/her body should consult with a physician before using a massaging device designed for home use.

About Brookstone, Inc.

Brookstone, Inc. is an innovative product development and specialty lifestyle retail company that operates approximately 240 Brookstone branded stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce website at http://www.brookstone.com.

Note to Media: For high-res images please visit http://bitly.com/brookstoneces

SOURCE Brookstone, Inc.

Related Links

http://www.brookstone.com

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