Broken Social Scene and Heineken Light Bring the Occasionally Perfect Billboard to Chicago's Wrigleyville

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Sep 29, 2011, 02:39 ET

NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Heineken Light stopped traffic in Chicago as its "Occasionally Perfect" Billboard had its evening of perfection.

In the heart of Wrigleyville, the billboard was transformed into a stage with a surprise, live performance by Canadian indie-rock music collective Broken Social Scene.

Thousands of Chicagoans witnessed the band perform a spontaneous, high-energy, 30-minute set, treating the crowd to a series of hits, including "7/4 (Shoreline)," "Anthems For A Seventeen-Year Old Girl," and "World Sick." Check out footage of performance at http://www.youtube.com/watch?v=NZp0jV2bjso.

Chicago's billboard is the latest installment of the ongoing Heineken Light "Occasionally Perfect" campaign, which launched earlier this summer with TV, digital and live events, including a NYC-based concert by TV on the Radio in Manhattan's NoHo neighborhood

(http://www.youtube.com/watch?v=v09SEHWpF74).

To find out more about the 'Occasionally Perfect' billboard and see when that next perfect occasion may arise, visit Heineken on Facebook (www.facebook.com/Heineken) and follow the brand new Heineken US Twitter handle (https://twitter.com/Heineken_US).

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

Contacts:
Tara Carraro, Heineken USA
914-681-4153
[email protected]

Richard Mitchell, MSLGROUP
646-500-7773
[email protected]

SOURCE Heineken USA