Broder Bros., Co. Appoints Henry E. Harrell as Executive Vice President of Sales and Marketing

TREVOSE, Pa., Jan. 11 /PRNewswire/ -- Broder Bros., Co. (the "Company"), one of the nation's largest distributors of apparel brands to the imprinting, embroidery and promotional product industries, today announced the appointment of Henry E. ("Hank") Harrell as Executive Vice President of Sales & Marketing. Mr. Harrell will be responsible for managing the Company's selling, marketing, pricing and merchandising activities.

Mr. Harrell most recently was Vice President of Sales and Marketing at BWAY Corporation, a leading North American supplier of general line rigid containers, including metal containers, steel and plastic pails, and plastic containers. BWAY's products are used in many industries, including paint and coatings, food, petroleum, agriculture, chemicals and janitorial. Mr. Harrell was responsible for sales and marketing for all BWAY products in the U.S. and Canada. Prior to assuming this role at BWAY during 2009, Mr. Harrell was Vice President of Sales and Marketing for BWAY's North American Packaging Corporation (NAMPAC) division since 2005. Prior to joining BWAY, Mr. Harrell worked at General Electric in its Advanced Materials division and in GE Polymerland.

Thomas Myers, Chief Executive Officer of Broder commented, "We are very pleased to be welcoming Hank to Broder. Hank is an exceptional business leader, with a proven track record of improving earnings by growing revenues and improving gross margins. Hank has also demonstrated the ability to lead cross-functional efforts which have resulted in market share gains."

About Broder Bros., Co.

Broder Bros., Co. is one of the nation's largest distributors of trade, private label, and retail apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day. Via its three divisions, the Company distributes industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes and Jerzees as well as retail brands such as Adidas Golf and Champion.

Cautionary Information Regarding ForwardLooking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified as such because the context of the statement includes words such as "believe," "expect," "anticipate," "will," "should" or other words of similar import. These statements also include, but are not limited to, the Company's plans, objectives, expectations and intentions and other statements that are not historical facts. Such statements are based upon the current beliefs and expectations of the management of Broder Bros., Co. and are subject to significant risks and uncertainties.

Forward-looking statements are not guarantees of future results and conditions but rather are subject to various factors, risks and uncertainties that could cause our actual results to differ materially from those expressed in these forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: failure to abide by the terms of the Senior Notes or the Company's credit facility would make it difficult for the Company to operate its business in the ordinary course, and may force the Company to seek further financial restructuring; if the Company's cash provided by operating and financing activities is insufficient to fund its cash requirements, the Company may face substantial liquidity problems; slowdowns in general economic activity have detrimentally impacted the Company's customers and will likely continue to have an adverse effect on its sales and profitability; the Company's ability to access the credit and capital markets may be adversely affected by factors beyond its control, including turmoil in the financial services industry, volatility in financial markets and general economic downturns; the Company's industry is highly competitive and if it is unable to compete successfully it could lose customers and sales may decline; disruption in the Company's distribution centers could adversely affect its results of operations; the Company obtains a significant portion of its products from a limited group of suppliers, and any disruption in their ability to deliver products to the Company or a decrease in demand for their products could have an adverse effect on the Company's results of operations and damage its customer relationships; the Company may purchase more inventory than the Company can sell through in a reasonable period of time causing it to incur increased inventory carrying costs; the Company's relationships with most of its suppliers are terminable at will and the loss of any of these suppliers could have an adverse effect on its sales and profitability; the Company relies on vendor financing, and if vendors do not provide financing or require cash in advance or cash on delivery, the Company may be unable to improve inventory levels; the Company does not have any long term contracts with its customers and the loss of customers could adversely affect its sales and profitability; the Company must successfully predict customer demand for its private label products to succeed; the Company relies significantly on one shipper to distribute its products to its customers and any service disruption could have an adverse effect on its sales; if any of the Company's distribution facilities were to unionize, the Company would incur increased risk of work stoppages and possibly higher labor costs; loss of key personnel or inability to attract and retain new qualified personnel could hurt the Company's business and inhibit its ability to operate and grow successfully; the Company may incur restructuring or impairment charges that would reduce its earnings; the Company may not successfully identify or complete future acquisitions or establish new distribution facilities, which could adversely affect its business; the Company's substantial level of indebtedness could adversely affect its financial condition and prevent it from fulfilling its obligations; the Company has ceased filing reports with the SEC; despite current anticipated indebtedness levels and restrictive covenants, the Company may incur additional indebtedness in the future; and other factors, risks and uncertainties detailed in its SEC filings and the reports posted from time to time on its website pursuant to the terms of the Indenture. The Company assumes no obligation to update these forward-looking statements.

SOURCE Broder Bros., Co.