Brisk® Iced Tea Debuts Behind-the-Scenes Video of World-Renowned Sneaker Artist Mache's Creative Design Process
Sneaker Artist Mache Creates Kicks Inspired By One of the Newest Brisk Iced Tea Flavors, Pineapple Passionfruit
PURCHASE, N.Y., July 11, 2016 /PRNewswire/ -- Brisk®, the iced tea brand known for its bold flavors, is thrilled to announce that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by one of the newest Brisk Iced Tea flavors, Pineapple Passionfruit. Only a few pairs of this limited-edition sneaker will be created and they will not be available for purchase. The only way fans can get their hands on these sneakers is by entering one of two sweepstakes hosted separately by UPROXX and Nice Kicks.
"At Brisk, we are driven by creativity and self-expression and Mache's passion for art and sneakers lives up to that bold and unique attitude," said Jayanthi Raja Segaran, Director of Marketing for Brisk Iced Tea. "We're excited to showcase Mache's creative process and these custom kick designs with our fans."
Mache has been designing and customizing sneakers since 2004. He followed his passion and worked for years to perfect his craft, emerging as a world-renowned sneaker artist designing custom shoes for celebrities, musicians and professional athletes, among others. His story and creativity inspired Brisk to bring the new Pineapple Passionfruit flavor to life through a unique, creative, and limited-edition sneaker design.
Mache created these custom sneakers inspired by John Juan, the Brisk character featured on the Pineapple Passionfruit flavor packaging. The duo teamed up to bring fans a making-of video detailing the creative process behind these limited-edition sneakers. Visit UPROXX.com/SmokingSection/Brisk-Dan-Gamache-Shoes/ or NiceKicks.com/Win-Pair-Brisk-X-Mache-Custom-Kicks/ for a look at how Mache constructs a custom pair of shoes. Fans can follow instructions at the end of each video on how to enter for a chance to win a pair of these limited-edition sneakers.
"It was a really fun, creative challenge bringing this sneaker design to life," said Dan "Mache" Gamache of Mache Custom Kicks. "I tried to replicate the bright and bold color and pattern elements from the Pineapple Passionfruit flavor packaging artwork."
To learn more about Brisk Iced Tea visit www.drinkbrisk.com and follow @Brisk on Twitter and Instagram, and @BriskSnaps on Snapchat.
To learn more about Mache Custom Kicks, visit www.machecustoms.com and follow @MACHE275 on Twitter, Instagram and Snapchat.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States—generating approximately $8.5 billion in sales in 2014.
Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: http://brightfuture.unilever.us/
Photo - http://photos.prnewswire.com/prnh/20160708/387478
SOURCE Brisk
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article