BrightTower Advises Leading B2B Information Provider Winsight in Sale to Informa PLC

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May 18, 2023, 09:40 ET

NEW YORK, May 18, 2023 /PRNewswire/ -- Winsight, LLC, a leading B2B information provider in the foodservice and allied retail industries, is to combine with London-based Informa PLC, a publicly traded, global events, digital products, and academic services firm. Informa acquired Winsight from HPS Investment Partners, and the combination with Informa's existing B2B foodservice portfolio establishes a category-leading B2B business. Winsight CEO Mike Wood will continue to lead the business, which will become part of the Informa Connect division.

BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to Winsight in this transaction.

Headquartered in Chicago, Illinois, Winsight provides actionable information, market intelligence, professional events, and media to the restaurant, noncommercial foodservice, and convenience retail industries. The Company offers a multi-channel portfolio of brands across research, data and analytics, events, websites, newsletters, and content marketing solutions. With nearly 3,000 customers, Winsight's solutions enable customers to measure and predict industry dynamics, drive engagement with target audiences, refine business development strategies, and create networking opportunities between buyers and sellers.

Technomic, Winsight's data and insights business, will be Informa's first insights business dedicated to foodservice. Winsight will continue to operate business as usual through 2023 and will rebrand as Informa in the new year once integration planning is complete.

Wood noted, "Our team is incredibly proud of what we've achieved since originally acquiring our founding brands in 2012. Our rapid recovery to pre-pandemic performance levels is a testament to the essential qualities of our products and services, and the caliber of our employees. We are excited to build upon this momentum as part of Informa whose global reach, existing market presence, and growth minded philosophy will only allow us to do more and better for our clients."

Informa Connect CEO Andrew Mullins said, "At Informa, our purpose is to champion the specialist. This new combination of Informa's existing foodservice assets with Winsight's outstanding media, event and data assets, provides the capability to create even more market-leading products and services that will better serve the needs of the foodservice industry and its customers. We are very excited to be bringing together such well respected market-leading brands, and the talented teams that support them to facilitate the creation of even greater customer value and exciting new growth opportunities for all."

About BrightTower
BrightTower is a New York City headquartered investment bank focused on M&A advisory services, capital raising, and debt capital markets. The firm leverages sector expertise, global reach, and tailored insights to deliver enterprise advisory services across the software, technology-enabled marketing, IT business services, and information markets. BrightTower is focused on growing a robust ecosystem supporting entrepreneurs, private equity firms, growth equity firms, venture capitalists, debt providers, and corporations as they stay ahead of quickly evolving markets. The firm is committed to delivering world class advisory talent to every engagement that builds trust in the knowledge economy. Visit us on LinkedIn.

Contact:
Christie Haselton
Director, Development
BrightTower
[email protected]

SOURCE BrightTower