Brightpearl Announces Industry's First Integration with Magento Designed for Rapid Page Load Times and True Omnichannel Customer Experience

LAS VEGAS, April 11, 2016 /PRNewswire/ -- Brightpearl, the leading multichannel retail management platform, today announced its next-generation integration with Magento, the leading digital commerce platform. Following 18 months of design and testing, the new integration is the industry's first to deliver a fast, reliable, scalable, and fully-featured connection designed to support rapidly growing SMB retailers. Brightpearl will demonstrate the new Magento integration, and its upcoming enhanced point-of-sale (POS) solution, at the Magento Imagine Commerce 2016 Conference April 11-13 in Las Vegas, where the company is a Gold Sponsor (Booth #322).

Also at Magento Imagine, Brightpearl customer Angela Tsay, CEO and Creative Director of Oaklandish, will speak on a panel about Startup Success on Monday, April 11 from 1:30 – 3:30 pm.

The more than 1,400 independent retailers worldwide using Brightpearl to manage their business have enjoyed unprecedented annual growth, far exceeding the U.S. Retail Sales YoY average increase of 2.4 percent (U.S. Census Bureau). With growth comes the need to efficiently scale to manage new operational complexities. Brightpearl was built to relieve this pressure by bringing orders, inventory, customer, and supplier data into one place in a way that does not impede website performance.

Advanced Magento Integration

Brightpearl is the only cloud-based software for independent retailers that gives shoppers a consistent experience both on and offline through a next-generation, fully integrated Magento solution that handles multiple stores, brands, and channels seamlessly.

"Growers House continues to realize 35 percent YoY growth, so we need the right system in place to fully scale operations.  Brightpearl's new Magento integration will better support our multichannel business and ensure a great customer experience across our website, Amazon, eBay, call center, and retail location," said David Keith, Director of Operations, Growers House LLC, a family owned-and-operated hydroponics supply and indoor gardening center.  "We expect the new inventory sync to eliminate having to use the Magento interface for orders – saving labor resources and enabling us to sell product bundles and kits more efficiently.  We are also looking forward to better reporting capabilities without hindering any performance of our Magento site."

The affordable and easy-to-deploy retail management back-office offers myriad performance and business benefits, including:

• First-class customer experience - inventory levels, prices and orders synched with Brightpearl with no impact on the performance of a retailer's Magento store
• Enterprise features - full enterprise resource planning (ERP) capability and integrated POS that empowers growing merchants to better compete by leveraging discounts, gift cards, advanced shipping, payment mapping and other features
• Trusted technology - powered by Flint Technology's revolutionary interactions framework; the new connector can process 40,000+ orders/hour
• Rich reporting - integrated accounting and analytics provide real-time business insights

The Brightpearl integration lets the Magento platform decide when to send orders, and to obtain stock and price data. Brightpearl immediately communicates this data as required, which ensures a greater customer experience online.

"Other integrations just blast data at Magento, causing speed and performance issues with a retailer's website that can turn customers away, sacrifice sales, and adversely affect search engine rankings," said Dong Xu, President, SILK Software Corp., a full-service Magento Gold Solution Partner that has worked on more than 150 Magento implementations.

Sneak Peek of New Brightpearl POS

Attendees at Magento Imagine can get an advance look at the power and scale of Brightpearl's next-generation POS solution, which will be generally available in Q3 this year. The new POS is optimized for retailers of all sizes to offer a seamless omnichannel customer experience, including click-and-collect, and in-store order for home delivery and return of goods bought online. Integrated ERP provides efficient operational workflows and real-time reporting and analytics for small, medium, and large retailers.

James Scott, President, Brightpearl, Inc. explained, "Until now, retail associates had no easy way to provide top-notch in-store customer service based on readily available information like customer history, product details, and inventory levels. Brightpearl now puts such critical information at their fingertips. Already we have customers excited about the opportunities this will provide to compete effectively with larger retailers that use costly and complex ERP solutions."

About Brightpearl
Brightpearl is powerful-yet-simple retail and inventory management software that helps small- and medium-size retailers and wholesalers expand and compete with larger rivals by streamlining sales and supply chain functions across multiple online and offline channels. Brightpearl's cloud-based software and services enable multichannel merchants to manage the heart of their business by combining purchasing, inventory management, CRM, order processing, accounting, fulfillment, and reporting into a single reliable platform. Founded in 2007 with offices in the U.S. and UK, Brightpearl is used by more than 1,400 merchants around the world. For more information, visit www.brightpearl.com or @BrightpearlHQ.

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Liza Colburn
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Kevin Maxwell (UK)
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SOURCE Brightpearl

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