Bright Pink® Teams Up With Aerie® By American Eagle Outfitters For The 2014 Show Your Support Campaign Focused On Breast Health Awareness For Young Women

Aerie to Donate 100% of Sales From Limited-Edition Bright Pink Charley™ Bra to Bright Pink

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Sep 23, 2014, 09:00 ET

CHICAGO, Sept. 23, 2014 /PRNewswire/ -- Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a limited-edition Bright Pink Charley™ Bra with 100% of sales benefitting Bright Pink, as well as customer fundraising opportunities. This will mark the fifth consecutive year for the partnership and will run both in-store and online from September 25, 2014 through the month of October.

Bright Pink(R) Teams Up With Aerie(R) By American Eagle Outfitters For The 2014 Show Your Support Campaign Focused On Breast Health Awareness For Young Women (PRNewsFoto/Aerie)

In addition to the special Bright Pink Charley™ Bra launch, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of an exclusive lip gloss with a donation of $5 or more, and a text-to-donate campaign to Aerie customers nationwide.

"We are fortunate to be teaming up with Aerie for the fifth year in a row. The partnership is grounded in a genuine desire to reach young women and inspire them to live proactively in relation to their health. With this multifaceted campaign, we are proudly saving thousands of lives together," said Bright Pink Founder and CEO, Lindsay Avner. "Throughout the Show Your Support 2014 campaign, we hope to educate young women on what it means to be proactive about breast and ovarian health and 'bust' common breast cancer myths. Additionally, we aim to provide the Aerie customer with a multitude of ways to help fuel Bright Pink's life-saving education and support programs, including a register round-up, a text-to-donate campaign and a gift with donation. We have been impressed by the generosity from the Aerie customer through this partnership, and look forward to making 2014 the best and brightest yet."

"Aerie is thrilled to continue to partner with Bright Pink for the fifth consecutive year through the 2014 Show Your Support Campaign, including the launch of our limited-edition Bright Pink Charley™ Bra with 100% of sales benefitting Bright Pink," said Jennifer Foyle, Chief Merchandising Officer of Aerie. "Our work with Bright Pink allows us to educate and empower our consumer to have an Aerie REAL conversation about their health and share with them our commitment to inspiring body confidence."

For more information on the partnership, please see additional details below:

100% of sales from the new, limited-edition Bright Pink Charley™ Bra will be donated to Bright Pink. The bra, which is appropriately bright pink in color, retails for $29.95 and will be sold in stores and online beginning September 25th and through the month of October while supplies last.
Customers will be invited to round up their in-store purchase totals to any amount to benefit Bright Pink.
For any donations of $5 or more, customers will receive an exclusive Aerie Bright Pink lip gloss while supplies last.
Aerie customers will have the opportunity to donate $5 to Bright Pink by texting BRIGHT to 501501.
The online hub for the campaign will be found at: aerie.com/BrightPink where customers can not only purchase the Bright Pink Charley™ Bra but also access breast health information and commit to being Bright Pink by signing up for Bright Pink's Breast Health Reminders^TM, a once-a-month text message breast-check reminder as well as participate in a quiz to test their knowledge surrounding breast and ovarian cancer risks.
The partnership extends online with a social campaign around #AerieSupports, which encourages consumers to show their support through Twitter and Instagram.
Click Here to view this year's #AerieSupports Bright Pink campaign video.
Click Here to view a candid conversation between Aerie's Fit and Style Expert, Jenny Altman, and Bright Pink Founder and CEO, Lindsay Avner.

About Aerie
Aerie is bras, undies and more for every girl. Designed in sizes 30A to 40DD, Aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out… because we believe the real you is sexy. No supermodels. No retouching. #AerieREAL. For more information, please visit aerie.com.

About Bright Pink^®Bright Pink^® is the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. Our mission is to save women's lives from breast and ovarian cancer by getting them to live proactively at a young age. We educate, equip and empower the 52 million young women in the US, between 18 and 45 years old, who have never been diagnosed with breast or ovarian cancer. They have the power to be proactive, to reduce their risk for these diseases or detect them at early non-life-threatening stages. Join us in being Bright Pink at BrightPink.org.

About American Eagle Outfitters, Inc. American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters^® and Aerie^® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 87 licensed international franchise stores in 13 countries. For more information, please visit www.ae.com.

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