Bras Across America: Dress For Success® And Vanity Fair® Lingerie Lift Women Up Through National Tour

BOWLING GREEN, Ky., July 17, 2014 /PRNewswire/ -- Vanity Fair® lingerie is providing a different kind of lift and support for women in need across the country. Today Vanity Fair and Dress for Success® kick off the national LiftTOUR – a nationwide bus tour with a focus on fit and philanthropy. The LiftTOUR will travel across the country conducting bra fittings at major retail locations, and for every woman fit, Vanity Fair will donate a brand-new bra to the local Dress for Success affiliate.

Dress for Success – an organization dedicated to promoting the economic independence of disadvantaged women by providing professional attire, career development tools and a network of support – noticed a need for more intimate apparel to provide its clients. Vanity Fair, the nearly one-hundred-year-old lingerie brand saw a welcome opportunity to lend its expertise, resources and extensive product offering to help replenish the lingerie of the non-profit organization.

"Our partnership with Vanity Fair and the LiftTOUR seemed like a natural fit as there is always a need for more intimate apparel within our program," said Joi Gordon, CEO of Dress for Success Worldwide. "We are so grateful to have the opportunity to work with an organization like Vanity Fair that shares our values of encouraging confidence, positivity and support through the positive reinforcement of others."

The partnership between Vanity Fair and Dress for Success is a product of Vanity Fair's recent "Women Who Do™" initiative ­– a powerfully uplifting campaign dedicated to praising and celebrating the everyday triumphs of women everywhere while highlighting the brand's long-standing commitment to producing quality, luxurious lingerie. The campaign aims to create a movement where women always feel supported and lifted in their daily lives and are inspired to celebrate the collective power and perseverance of women everywhere.

"Right now, women everywhere are 'doing.' Women are running businesses, families, government and so much more," said Lis Cravens, vice president brand management for Vanity Fair Brands. "Through our partnership with Dress for Success, Vanity Fair hopes to provide women with the support they need to be successful. Something as simple as a new, well-fitting bra can build confidence and make a great difference in the life of a woman."

Between now and the end of October, the LiftTOUR will plan to stop at 70 different locations in 12 major U.S. markets. The LiftTOUR began it's journey today in the hometown of Vanity Fair® Headquarters in Bowling Green, Ky., and will travel to the following 12 markets: Dallas (July 22 – 25), Phoenix (July 29 – Aug. 1), San Diego (Aug. 5 – 8), Los Angeles (Aug. 11 – 28), Milwaukee (Sept. 2 – 6), Chicago (Sept. 9 – 12), Detroit (Sept. 15 – 19), New York City (Sept. 23 – Oct. 3), Philadelphia (Oct. 6 – 10), Cleveland (Oct. 14 – 17), Atlanta (Oct. 21 – 24) and Miami (Oct. 28 – 31). Tour stops will be located at various JCPenney, Kohl's and Sears locations.

"We encourage women in the cities we visit to come out to the LiftTOUR to receive a free bra fitting and a special coupon for a discount on a new bra," said Cravens. "Each woman fit will also have the opportunity to write an inspirational message for the Dress for Success recipient of the donated bra in hopes to help encourage these amazing women."

For more information about Vanity Fair lingerie and for the full LiftTOUR dates and locations, visit ForWomenWhoDo.com. For more information about Dress for Success, visit DressForSuccess.org.

ABOUT VANITY FAIR® LINGERIE
For 100 years, Vanity Fair lingerie has been the brand that women look to for undeniable support, lift and a little bit of luxury. Making style and comfort effortless for every woman, Vanity Fair offers feminine and beautiful lingerie available in styles that are trend-right and feature sleek fabrics with clean lines for a smooth look under clothes. With sophisticated color palettes and minimalistic prints, Vanity Fair bras and panties are great for everyday wear.  The Vanity Fair® brand is part of Vanity Fair Brands, LP, a Fruit of the Loom® company headquartered in Bowling Green, KY. 

ABOUT DRESS FOR SUCCESS
Dress for Success® is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 130 cities in 16 countries. To date, Dress for Success has helped more than 775,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

MEDIA CONTACTS:
Brooke Ehlers, 816.589.6391, [email protected]
Karee Hackel, 219.378.6393, [email protected]  

Video - http://youtu.be/87WBEFuSaHw
Photo - http://photos.prnewswire.com/prnh/20140709/125739

SOURCE Vanity Fair lingerie