Brandwatch Twitter Hindsight launches, groundbreaking historical data offering

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Jul 31, 2014, 09:12 ET

NEW YORK, July 31, 2014 /PRNewswire/ -- Brandwatch, one of the world's leading social media analytics companies, today announced Hindsight. Brandwatch Twitter Hindsight provides customers the ability to retrieve all relevant Tweets since 2006, as well as enjoy continued access to full real-time Twitter data.

While most other platforms in the industry only offer 1-2 years of Twitter data, Hindsight from Brandwatch offers access to the full 8 years of public Tweets since Twitter's inception.

Brandwatch Twitter Hindsight (PRNewsFoto/Brandwatch)

This new Hindsight functionality within Brandwatch Analytics allows agencies and brands to:

Uncover new angles for campaign planning by accessing tailored data snapshots for year-on-year campaign tracking, trend projection, and analysis of recurring or specific events from the full Twitter corpus
Confidently share insights about the historical impact of past marketing activities
Produce richer, more insightful analysis and reporting through unbridled access to complete Twitter dataset from the first Tweet in 2006

Brandwatch is excited to drive innovation and bring new products to market in the social data analytics ecosystem. Hindsight will see Brandwatch deepening its analytics offerings by building out a series of products and features that allow customers to harness the power of historical analysis in valuable new ways.

Brandwatch Analytics has been a Twitter Certified Product since May 2013 and was also the first company to offer full Twitter data through the Brandwatch API in partnership with Twitter-owned Gnip.

"Hindsight is a game changer," said Will McInnes, Brandwatch CMO. "Now you can get insights that are only possible when you can grab any Tweet back to 2006 and blend it with your existing Brandwatch social data.

"Brands and agencies want access to curated, high-quality data. Better data means better insight. We all know that hindsight is 20/20 and now with Brandwatch Twitter Hindsight, our customers can see clearly what's working and what isn't. Now they can pinpoint smarter opportunities."

"Hindsight is the first of several exciting product announcements we have coming up which we believe are new, are different and collectively lead the industry from analytics to real social intelligence."

Brandwatch Twitter Hindsight is available for Enterprise customers at a minimal fee. Find out more here.

The Brandwatch data archive - including mentions from blogs, forums, news sites, incidental Tweets and other sites - dates back to 2010 and is available to Enterprise users as part of their subscription.

About Brandwatch

Brandwatch is one of the world's leading social media listening and analytics technology platforms. It gathers millions of online conversations every day and provides users with the tools to analyze them, empowering brands and agencies to make smarter, data-driven business decisions.

The company grew over 100% year-on-year in 2013, has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by 30 of the top Fortune 100 companies, and over 1000 brands and agencies, including Whole Foods, Verizon, Whirlpool, Pepsico, British Airways, Papa John's, and Dell.

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Dinah Alobeid, 1-917-846-2381 [email protected]

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