Brandon Frere: Putting a Business and Its Products to the Test

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Oct 23, 2018, 05:00 ET

PETALUMA, Calif., Oct. 23, 2018 /PRNewswire/ -- Putting a business's best foot forward takes a lot of planning and effort beforehand, often before the metaphorical shoe is even put on. One of the best ways to get that started? Just like someone would practice for a job interview, test a product before advertising it to customers. Brandon Frere, successful entrepreneur and CEO of several companies, says that doing thorough testing work is part of the key to a thriving business.

It can be tempting when a new product or service is developed to put it out into the world as quickly as possible. But putting an untested product or service out for sampling is like publishing the first draft of a book. There's going to be typos, glitches, and unneeded interference between a consumer and their best experience with a company by putting something out before it's actually ready. In a world that values being released faster and faster, it's almost becoming counter-culture to take the time to thoroughly check that as many issues have been handled before production and distribution. "You want what a company sells to give value to the customer, and services that exceed their expectations in every category," said Frere.

Whether it means running tons of scripts to look for bugs and other hiccups, or having a department go around having them send each other sample versions of the product to test it on multiple platforms, there's always some way to test the product before displaying it for the public. Now, there's the high likelihood that when customers do receive the product or service, something is going to go wrong that testers didn't catch. That's part of life and running a business. It's how the problem is handled that shows what a company is made out of. Fixing the problem is usually the next step, and potentially providing compensation to affected clients if the issue caused them problems. "Providing customers with products that give value takes time and effort, and it should. It shows the level of commitment to the client that a company is willing to provide," said Frere.

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals, and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

BrandonFrere.com

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