Brandon Frere on Being a CEO and Entrepreneur

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Jul 02, 2018, 08:00 ET

PETALUMA, Calif., July 2, 2018 /PRNewswire/ -- An entrepreneur has the vision to see an opportunity in the marketplace, make a plan and take the risk to roll out a business. Or, put another way, entrepreneurs build products and organizations to sell those products to consumers. CEOs, on the other hand, are the highest-ranking executive managers in a company and have the responsibility for the overall success and livelihood of the entire organization. The CEO has the ultimate authority to make final decisions for a company. Often those two positions will be held by different individuals. Sometimes, as in the case of CEO Brandon Frere, not.

"As an entrepreneur, I am willing to take the risks and make quick accurate decisions," said entrepreneur and CEO Brandon Frere of Frere Enterprises and other ventures. "And as a CEO, I am a team builder and surround myself with problem solvers who have character and integrity."

According to MaryEllen Tribby, an entrepreneur and CEO herself, entrepreneurs have to be right about seven crucial choices: choosing the marketplace, identifying the ideal customer, setting goals, building teams, understanding the competition, raising capital and embracing change.

A CEO on the other hand, requires much more teamwork as they dissect and understand profit and loss statements; build an organization's mission; lead, guide and direct the work of executive leaders and managers; solicit advice from a board of directors; formulate and implement a strategic plan; evaluate and oversee the organization; maintain awareness of emerging opportunities and developments; and represent the organization in the community.

More than anything, according to Tribby, the CEO sets the mission, core values and corporate culture, making sure that all business is done in conjunction with that mission and according to those core values.

And for those few individuals who thrive in both roles? Tribby stresses the importance of both having the vision of an entrepreneur and the corporate leadership skills that can drive corporate growth. An entrepreneur has to "see" while a CEO must be able "to hire and fire according to the company's goals, values and well being, always putting aside personal feelings," said Tribby, and "to launch or 'kill' products for the good of the company."

"As both an entrepreneur and CEO, my success comes from a satisfied client base, satisfied team members and living a balanced life. My main goal is to positively lift up those around me, and contribute to making the world a better place for all," said Frere.

About Frere Enterprises
Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

FrereEnterprises.com

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