Branding Pioneers MBLM Launch FLTR - A New Monthly Report Based on Social Channels

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- MBLM, an independent brand agency focused on creating greater intimacy between people, brands and technology, has announced the release of FLTR. This new monthly collection of shared ideas, thoughts and reflections is gathered through traditional and social media observations. With FLTR, MBLM presents its filter, or take, on a relevant topic, theme or issue.

(Photo: http://photos.prnewswire.com/prnh/20120904/NY66625 )

The first report focuses on the London Olympics and notes several insights related to The Mobile Games, The Female Games, The Enabled Games and The Intimate Games. As MBLM Managing Partner Mario Natarelli notes, "We believe the Olympics was an unparalleled spectacle that provided countless marketing lessons for brands across multiple categories. Our perspective isn't about summarizing what happened, it's about understanding what it means."

FLTR involves MBLM employees watching, downloading, tweeting, liking, linking, dissecting and debating a new topic each month. The most significant contributor is declared the winner that month and helps to shape the FLTR report. "We pick themes we and our clients are interested in, and issues that are topical, such as the Olympics and the upcoming elections," notes Natarelli.

To download a copy of FLTR: Olympics, go to mblm.com/fltr. You can also subscribe to receive future FLTRs.

About MBLM

MBLM (pronounced emblem) is an independent brand agency with offices in the U.S., Latin America and the Middle East. With an integrated team of architects, designers, strategists, coders, researchers, writers and culture lovers, MBLM offers a full range of services from brand strategy, design and implementation to the creation of mobile applications, websites and branded environments. Our focus is to help clients create solutions, applications and experiences that help their businesses adapt, lead and grow. For more information, visit http://www.mblm.com.

Contact: Rina Plapler, Partner, at [email protected] or 212-979-8200, ext. 704.

SOURCE MBLM

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