Branding Brand Leads Industry in Multichannel Commerce, as Retailers Invest in More Than Just Mobile

PITTSBURGH, June 6, 2011 /PRNewswire/ -- Branding Brand today announced that it has more multichannel commerce integrations than any other mobile or social commerce provider in the industry. Branding Brand's integrations include smartphone sites and apps, tablet sites and apps, Facebook commerce stores, and Facebook commerce posts.

"Exactly one half of our 52 clients have signed on for two or more integrations," said Chris Mason, co-founder of Branding Brand. "This means that in addition to a mobile site, retailers are also investing in apps, tablet sites, or Facebook commerce."

Branding Brand's integrations are powered by its proprietary Echo Technology, which allows companies to easily create a multichannel commerce presence in a way that's turn-key and above industry par in capabilities. An example of a client with multichannel commerce integrations is General Nutrition Centers, Inc. (GNC), which has m.gnc.com, the Live Well iPhone app, a Facebook commerce store, and Deal of the Day Facebook commerce posts on their wall.

"Although most retailers start with a mobile site, we're seeing companies with a growing desire to interact on their customers' terms--where, when, and how consumers want," said Mason. "To do this, brands are not just getting mobile; they're getting social."

ABOUT BRANDING BRAND

Based in Pittsburgh, PA, Branding Brand provides turn-key mobile commerce and social media solutions for leading brands, including Anthropologie, Bath & Body Works, Bon-Ton, Carnival Cruise Lines, Dick's Sporting Goods, Drugstore.com, Follett Higher Education Group, General Nutrition Centers, James Avery, Jelly Belly, Major League Baseball, Nebraska Furniture Mart, New Era, Sephora, Starwood Hotels and Resorts Worldwide, and Steve Madden. The company's multi-channel offerings include over 1000 smartphone websites and apps, tablet websites and apps, Facebook commerce (f-commerce) stores, Facebook commerce posts, social commerce integrations, and social media management. Recognized by Forrester Research, Branding Brand is a Facebook Preferred Consultant Developer and PayPal Channel Partner. For more information, visit http://www.brandingbrand.com.

SOURCE Branding Brand

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