Brand Sense Partners Announces Licensing Program For Famed Hawaiian Surf Brand M.Nii

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Jun 16, 2016, 03:45 ET

LOS ANGELES, June 16, 2016 /PRNewswire/ -- M.Nii, a line of premium surf apparel sold in some of the world's best retailers, announces that it is now available for licensing in a move that will expand the aspirational surf culture lifestyle into new product categories.

M.Nii Logo

M.Nii is named after Minoru Nii, a Japanese tailor that created an eponymous tailor shop on the island of Oahu, Hawaii known for creating custom-made surf trunks designed for well-respected surfers during the 1950s. Popular for their long-lasting construction, "Makaha Drowners" became a status symbol of core surf culture, and wearing a pair on the beaches of California meant you had tackled Hawaii's monstrous waves and met M.Nii. Frequented by legends such as John Wayne and John F. Kennedy Jr., M.Nii became a status symbol leading the aspirational lifestyle of surf culture worldwide.

Launched as a luxury surf-lifestyle apparel collection, the M.Nii clothing label quickly found a passionate following with distribution into retailers including Barneys New York, Bergdorf Goodman, Steven Alan, and Ron Herman. The brand style has been praised for its elevated approach on the surf inspired lifestyle look with accolades from The New York Times, GQ, and The Wall Street Journal.

Leveraging the iconic history, popularity and designs of the M.Nii brand, licensing and brand development agency Brand Sense Partners (bsp) is creating a full licensed lifestyle program that promotes the spirit of premium surf culture through quality home, apparel, and sporting goods products at an accessible price point.

"M.Nii has one the most prestigious storied histories in all of surf culture and we're excited to be able to launch a program that makes the luxury surf lifestyle accessible to a broader market," says Monica Hallinan, President of bsp.

New products will feature signature M.Nii designs and prints and can be seamlessly applied across both soft and hard good categories. bsp is currently in discussions with partners in the home, outdoor, and fashion industries.

About M.Nii
M.Nii is a leading voice in luxury surf inspired apparel promoting the sense of the 1950s aspirational surf culture started in Hawaii. M.Nii launched a premium menswear and womenswear collection in 2012 and quickly gained a dedicated fan base that includes celebrities and pro surfers alike. (www.mnii.com)

About Brand Sense Partners
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering agency with a holistic approach to branding, design, licensing, business development, and experiential marketing working with many of the leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. (www.bsp.com)

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SOURCE Brand Sense Partners