Brand Affinity Technologies (BAT) & Major League Baseball Players Association (MLBPA) Announce Groundbreaking License Agreement

IRVINE, Calif., Dec. 6, 2011 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, announced today they have signed a licensing agreement with the Major League Baseball Players Association (MLBPA). BAT becomes the first company to offer advertisers a streamlined endorsement process utilizing three or more Major League baseball players, for both traditional and digital media campaigns. 

With this license, BAT and its advertising clients will have the ability to present offers to any of the MLBPA's 750+ players. Brands will now be able to utilize the BAT platform to submit offers to players and their representatives for both individual player and group endorsement opportunities across multiple advertising mediums. Under this licensing arrangement, advertisers may secure a license, through BAT, with the MLBPA to use more than two active players in any media or advertising campaign within a single calendar year. This includes personal appearances, TV/Radio campaigns, out-of-home advertising and online advertising campaigns, including, and for the first time, social media advertising campaigns.

"We are extremely excited that the MLBPA recognized BAT's unique capabilities as a leader in technology and marketing solutions and are excited to offer our advertising and brand partners exceptional access to all its players for sponsorship and endorsement opportunities," said Ryan Steelberg, co-founder and CEO of BAT. "This landmark agreement really highlights the marketing value of Major League baseball players and we are thrilled to work with the MLBPA."

BAT's patented endorsement platform (United States Patent No.7,809,603), which provides daily media and affinity analysis, along with the ability to identify, license and activate talent for cross-media advertising campaigns, is currently utilized by a long list of brands such as AT&T, Comcast, Ford, Samsung and Sony. The BAT/MLBPA partnership will give brands the unique combination of access to Major League baseball players along with BAT's technologies in the social, mobile and digital application-based products space. Brands will also find that BAT's library of on-file imagery for Major League baseball players is unlike any other group and coming to BAT with their endorsement ideas will streamline any and all opportunities.

About Major League Baseball Players Association (MLBPA)

The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players.

About Brand Affinity Technologies (BAT)

Founded in 2007 by Ryan Steelberg (CEO) and Chad Steelberg (CTO & President), Brand Affinity Technologies (BAT) (brandaffinity.net) unlocks the marketing power of celebrity through unique endorsement platforms, interactive experiences and comprehensive research. BAT's patented Endorsement Platform, provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. BAT also offers a free digital solution, Fantapper (fantapper.com), which enables fans to better connect with their favorite celebrities. Reaching over 4.5 million fans per month, Fantapper currently features exclusive content from many stars, including Nick Cannon, Peter Facinelli, Ashlee Simpson, Drew Brees, Rajon Rondo and more. Connect with BAT on Twitter: @BAT and Facebook: www.facebook.com/BrandAffinityTech.

SOURCE Brand Affinity Technologies, Inc.

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