Brafton Inc. announces February webinar: "6 Business Goals for Content Marketing"

BOSTON, Feb. 11, 2015 /PRNewswire/ -- Content marketing agency Brafton Inc.'s upcoming webinar will educate marketers on creating content that maps to six distinct business goals. The webinar will be held on Wednesday, Feb. 25 at 1:30 p.m. EST.

The webinar addresses the common challenge of aligning content with business goals; 70 percent of businesses are creating more content in 2015, but 55 percent say they're struggling to understand what content is effective and what's not.

"Content is everyone's new favorite approach to marketing, but too many companies are drowning in content investments without a defined strategy," Marketing Director Katherine Griwert said. "We'll share action plans and strategies to hold content accountable for the results your business needs, drawing from Brafton's track record of successful content marketing for more than a thousand brands over the past decade."

Katherine will lead the webinar alongside Brafton's Lead Strategist Brendon Cottreau. Together, they'll map out a clear guide to optimizing content formats - writing, graphics and video - to achieve bottom-line business goals.

Whether content aims to achieve lead generation, SEO, brand awareness or some combination of the above, marketers need to know how to target these goals and track success. Key discussion points include identifying the best formats for unique goals and creating a strong analytics setup to measure a marketing team's impact on revenue.

"The real value of content is in the way that it helps advance business objectives - whether it's establishing a presence as a thought leader or hitting new revenue targets and growing market share," said Brendon. "We're excited to share our experiences helping hundreds of clients do this every day at Brafton."

The webinar will be held on February, Feb. 25, at 1:30 p.m. EST.

Reserve your spot here: http://engage.brafton.com/G2F0FJ10gRjpX0Sm0010Rnn

About Brafton
Brafton is North America's premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.  

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