Bra Shopping For A Cause: Vanity Fair® Lingerie Kicks Off Buy One, Get One Free, Give One Events To Donate 50,000 New Bras To Dress For Success®

BOWLING GREEN, Ky., Sept. 14, 2017 /PRNewswire/ -- Beginning September 14 and running through November, Vanity Fair Brands, LP is holding its annual Buy One, Get One Free, Give One (BOGOGO) events at retailers across the country to benefit international non-profit Dress for Success^® Worldwide. During BOGOGO events, when women buy one Vanity Fair^® bra in-store, they will get one for free and the Company will donate a new bra to Dress for Success on their behalf.

Dress for Success is an organization that empowers women to achieve economic independence. With Vanity Fair's help, women who reach out to Dress for Success when looking to secure a job or achieve their career goals will not only receive professional attire, but they'll also receive a new bra to complement their new look and give them the confidence to have a successful interview.

"We're proud to partner with Dress for Success again this year," said Karen Kendrick, vice president of brand communications, Vanity Fair Brands, LP. "We've heard firsthand what a difference a new bra can make in the lives of Dress for Success women and being able to share our Vanity Fair bras with so many deserving women across the country is why this event is so important to our brand."

This fall, shoppers can get their go-to bra and try something new, risk free during Buy One, Get One Free, Give One events at the following retailers:

• Kohl's: Sept. 14 – Sept. 24, 2017
• Sears: Oct. 1 – Oct. 7, 2017
• Macy's: Oct. 10 – Oct. 18, 2017
• Stage Stores: Oct. 13 – Oct. 19, 2017
• Bealls: Oct. 15 – Oct. 19, 2017
• Boscov's: Oct. 22 – Oct. 28, 2017
• Belk: Oct. 29 – Nov. 5, 2017
• Fred Meyer: Nov. 12 – Nov. 18, 2017

"Our longstanding partnership with Vanity Fair has been so beneficial for the women of Dress for Success," said Joi Gordon, CEO of Dress for Success Worldwide. "Many underestimate the effect a bra can have on a woman's self-confidence. We've found that providing the women we serve with a new bra has become the foundation for confidence when selecting professional attire for an upcoming job interview. This partnership gives women the style and support they need to flourish in their personal and professional lives."

Vanity Fair has donated more than 150,000 new bras to the organization throughout its three-year partnership. In 2017, the brand will donate 50,000 more bras to Dress for Success, aiming to give one new bra to nearly every woman who walks through its doors in the U.S. this year.

Today, eighty percent of women wear the wrong bra size. To combat this statistic and help educate women on proper bra fit, Vanity Fair will host fit events in conjunction with BOGOGO events at select retail locations. Shoppers will have the opportunity to receive a free bra fitting from Vanity Fair fit experts and discover their true size.

To find a BOGOGO event or fit event near you, visit vanityfairlingerie.com/info/BOGOGO. The BOGOGO promotion is offered for a limited time only. Please refer to local participating stores for details.

About Vanity Fair^® Lingerie
For nearly 100 years, Vanity Fair^® has been the lingerie brand women look to for undeniable support, comfort and style. As a long-time leader in the intimate apparel category, women trust Vanity Fair to deliver beautiful bras, panties and other intimate apparel that are on-trend, yet perfect for everyday wear. The Vanity Fair brand is owned by Vanity Fair Brands, LP, a Fruit of the Loom company headquartered in Bowling Green, Ky. Visit vanityfairlingerie.com to learn more.

About Dress for Success^® 
Dress for Success^® is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 160 cities in 27 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency. Visit dressforsuccess.org to learn more.

MEDIA CONTACT:                                       

Maggie Miller, 618.334.7891, [email protected]
Brooke Ehlers, 816.589.6391, [email protected]

SOURCE Vanity Fair Lingerie

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