BOU, The Better For You Cube, Retains Berk Communications As Agency Of Record

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Aug 23, 2017, 09:00 ET

NEW YORK, Aug. 23, 2017 /PRNewswire/ -- Berk Communications, one of the leading boutique public relations firms specializing in sports, travel, food & beverage and lifestyle clients, announced that it has been retained by BOU, as the new food company's agency of record. BOU is the better for you cube started by successful food entrepreneur Robert Jakobi.

As AOR, Berk will be responsible for initiatives surrounding BOU's public relations efforts to raise awareness for the brand in the U.S. market. Berk will handle all media relations, consultation on creative programming, thought leadership and influencer engagement.

"We are thrilled to partner with Berk to generate excitement around our quickly expanding BOU product range. As we look to disrupt the soups category, we wanted an agency that had rich experience building credibility for innovative brands. Berk brought that experience to the table and we're looking forward to seeing the strong results they're sure to bring," said Robert Jakobi, Founder and CEO of BOU.

The announcement comes at a time where BOU has already secured placement in top retailers including Amazon, Citarella, Fairway, FreshDirect, and Harris Teeter. BOU is the only cube on the market that is non-GMO and gluten free with no artificial flavors and has 30% less sodium than the leading brands in the market.

"When we first spoke to Robert about BOU, it was clear that he was launching a winning product line. Given his vast experience and the clear need for innovation in the market, Robert's vision is going to revolutionize the category," said Michael Kempner, Chairman of Berk Communications. "We can't wait to introduce these products to the world."

The account will be led out of Berk Communications' New York office by a team with extensive food & beverage and consumer lifestyle expertise.

About Berk Communications

Berk Communications is a New York-based boutique public relations firm specializing in publicity, marketing, influencer relations, social media and event-planning. Berk is among the fastest growing firms in the United States with deep expertise in restaurants, food and beverage, lifestyle, travel, sports and entertainment, Berk's client roster includes D'USSE, Roc Nation Sports, The 40/40 Club, DB Bistro, The Ainsworth Group, Nizuc Resort & Spa and Las Brisas Hotel Collection, and a premier group of athletes including Alex Rodriguez, Kevin Durant, Robinson Cano, CC Sabathia and Dez Bryant. To watch us work, visit www.berkcommunications.com or follow us on Twitter (@BerkComm), Instagram (@BerkComm), or LinkedIn

SOURCE Berk Communications