Boston Winter Partners with Boston-Based 90+ Cellars for a Month of Great Wine

The European-style market, which made its debut the weekend of December 3rd, features a host of activities including holiday shopping, ice skating, and, yes, wine tasting. Latitude Beverage, which is best known for its 90+ Cellars brand, is the featured partner for all wine-related activities taking place at the month-long public market. The company's wines will be served in the interactive tasting space, Vinopolis, as well as throughout the market where other beverages are sold.

"As a wine company that was born and raised in Boston, we absolutely wanted to be a part of this inaugural event," says Terry Lozoff, Latitude's VP of Marketing. "It's a big event for the city, and a great way for us to not only showcase our global portfolio of wines, but also get involved in bringing the community together during the holidays."

The Vinopolis Interactive Wine Experience is the focal point for wine-based activities at Boston Winter. This heated, in-door tent, provides a place for 21+ visitors to come in from the cold, relax, enjoy a tasting or glass, and learn about wine from all over the world. Visiting sommeliers, classes and tasting events will be featured throughout the month, along with a selection of over two dozen wines from Latitude's portfolio.

Special events taking place at Vinopolis during the month include:

• December 9^th – 6-9pm
  Opera night, featuring a selection of Italian wines from 90+ Cellars

• December 10^th – 6-9pm
  Grand Tasting, featuring a selection of 90+ Cellars wines that pair well with the holidays and holiday food

• December 13^th – 5-7pm
  Art exhibit featuring local artist Irina Gorban and wine from 90+ Cellars

• December 17^th – 2-4pm
  Grand Tasting, featuring a selection of 90+ Cellars wines from across Europe

• December 20^th – 5-8pm
  El Planeta Latin Party and Wine Event featuring a selection of South American wines from 90+ Cellars

• December 22^nd – 7-8pm
  Caviar and Sparkling tasting featuring a selection of 90+ Cellars sparkling wines from around the world

"We are very proud to collaborate with Latitude on expanding what's possible for pop-up wine experiences in Boston," said Lena Romanova, CEO & Founder of Millennial Exhibitions. "Vinopolis offers wine enthusiasts a month of programming that includes chef appearances, opera and music performances, innovation nights, and singles events, while showcasing 90+ Cellars expansive portfolio of wines."

Vinopolis is open to the public from 11am-9pm on Sunday-Thursday, and from 11am-10pm on Friday and Saturday. The experience is open through December 31st.

ABOUT LATITUDE BEVERAGE CO:
Latitude Beverage Co (LBC) is the innovative company behind national wine brands such as 90+ Cellars, Lila (canned wines), Iron Side Cellars, Magic Door Vineyards, Earthshaker and Mija Sangria.

The company was founded in Boston, MA by Kevin Mehra in 2009, who saw an opportunity to make high-end wine more accessible to a greater number of people by transforming oversupply at top wineries into lower prices for consumers. This unique business model, based on the centuries old function of the négociant, became the foundation for the 90+ Cellars brand. This same model has enabled LBC to expand its portfolio with five additional labels. Latitude's wines are now sold in over 20 states, and nationally through their online store.

Learn more: http://ninetypluscellars.com

ABOUT MILLENNIAL EXHIBITIONS:
Millennial Exhibitions (MX) is entertainment with meaning. A global provider of traveling exhibits and seasonal experiences for shopping malls, entertainment centers, museums, and public parks. MX uses lifestyle and educational themes to create must-see, must-visit destinations with broad mass appeal. All MX exhibitions are designed to integrate seamlessly with retail environments and museums, and adapt easily to any existing space.

Learn more: http://millennialexhibitions.com

CONTACT: Terry Lozoff, [email protected]

SOURCE Latitude Beverage Company

Related Links

http://www.latitudebeverage.com