Booking.com Presents "Jordan & Chelsea's Booking Wedding"
New Integrated Advertising Campaign From Booking.com Launches in the U.S. Featuring Jordan Peele and Chelsea Peretti
AMSTERDAM, April 4, 2016 /PRNewswire/ -- Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, today launched "Jordan & Chelsea's Booking Wedding," a fictitious campaign based around the real wedding of comedians and actors Jordan Peele and Chelsea Peretti. As the stories play out over the coming months, featuring a cast of their friends who will use Booking.com in the lead up to the event, viewers will get an entertaining peek behind the celebrity curtain and discover how Booking.com can help find whatever type of accommodation you're looking for.
"Travel is dynamic and goes far beyond that once-a-year vacation," said Pepijn Rijvers, Booking.com's CMO. "This humorous campaign offers travel inspiration built around experiences related to a big event and highlights Booking.com's amazingly broad and diverse choice of perfect places to stay—from hotels to villas to apartments—that satisfy every traveler's interests and needs whenever, wherever and for however long they want to go."
Breaking today is the first installment in a series of episodic content based on Jordan and Chelsea's fictitious wedding preparations. Two national broadcast spots, directed by Randy Krallman, make light of selecting a destination wedding location.
- Jordan & Chelsea's Booking Wedding: DESTINATION WEDDING — Planning their upcoming destination wedding, Jordan Peele and Chelsea Peretti go to Booking.com to find the perfect accommodation. View "Destination Wedding" spot HERE.
- Jordan & Chelsea's Booking Wedding: BEACH BOOTY—Booking.com's free cancellation comes to the rescue for Jordan Peele and Chelsea Peretti who are doing... um... well... we're not quite sure what they're doing. View "Beach Booty" spot HERE.
"We loved the idea of blurring fact and fiction," said Chelsea Peretti. "It was fun to create a heightened world based around our real wedding," added Jordan Peele.
The campaign will continue throughout the Spring and Summer seasons with six additional spots and content across digital and social channels, introducing even more celebrity wedding guests and adventures. Created in collaboration with independent creative agency Wieden+Kennedy Portland, the episodes will explore themes like road trips, romantic escapes, and brocations.
No matter what type of traveler you are, or what type of experience you are looking for, Booking.com has you covered. Stay tuned for more from "Jordan & Chelsea's Booking Wedding." Consider this your invitation.
About Booking.com
Booking.com is the world leader in booking hotels and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 859,000 hotels and accommodations including more than 390,000 vacation rental properties and covers over 86,000 destinations in 223 countries and territories worldwide. It features over 78M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 10,000 dedicated employees in over 170 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com
About Wieden+Kennedy
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Anheuser-Busch InBev, Coca-Cola, Chrysler, Delta Air Lines, ESPN, Honda, Nike, Procter & Gamble and Verizon. www.wk.com
(Photo: http://photos.prnewswire.com/prnh/20160404/350809 )
(Photo: http://photos.prnewswire.com/prnh/20160404/350810 )
SOURCE Booking.com
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