Boohma Technologies Announces Launch of Boohma Software
Using cutting-edge deep learning algorithms, massive consumer databases, and the nation's largest out-of-home unit catalog, Boohma is the out-of-home industry's first recommendation engine and true strategic tool
PORTLAND, Ore., Oct. 11, 2017 /PRNewswire/ -- Boohma Technologies announced today the launch of Boohma, a revolutionary self-serve out-of-home (OOH) media targeting and planning platform designed for agencies and brands. Created by a team of OOH media experts, data scientists and software professionals, Boohma utilizes advanced machine learning that makes it easy to quickly locate the best placements to reach target audiences with both traditional and digital OOH. The combination of a proprietary recommendation engine and the most extensive map-based catalog in the nation brings a level of precision that has never been seen in out-of-home.
"We're empowering agencies and brands to build smarter media strategies based on data and insights rather than instinct and educated guesses," said founder Ben Billups. "We've been building and training our software for over 2 years and we are ready to release it into the market. I'm excited about the opportunity to be a catalyst in propelling the out-of-home industry forward."
Boohma is built around three key capabilities, each one representing a big step forward for out-of home:
- Location-based research using a map-based catalog
- Audience insights for specific targeting
- Amplified intelligence using machine learning algorithms
At first glance, Boohma is an intuitive interactive map with an extensive catalog of OOH units — more than 500,000 from 1500 vendors nationwide. These can be selected within certain markets or within a specific radius of more than 15 million points of interest, such as within eight miles of Wrigley Field, in a one-mile radius of San Antonio's River Walk, or within half a mile of a Starbucks. This alone is a big step for OOH. Previously, tracking down this information could take weeks of phone calls, spreadsheet analysis and manual plotting. Boohma makes the data available and easy to visualize in a matter of seconds.
Dig a little deeper and the real power of the software shows itself. Boohma is built around cutting-edge machine learning technology. Pulling from billions of consumer data points updated daily, the constellation of algorithms recommends the precise OOH units where the ad will have the most impact with the audience, and then it tells the user why it selected those units, enabling an unprecedented level of strategic planning.
The combination of the recommendation engine and interface allows users to focus their campaign efforts on very specific demographics. For example, an activewear campaign could focus on billboards that would reach women aged 25-34 in Denver suburbs while they're on their commute, or a campaign for a new smart watch could target men who make more than $80,000/year in the silicon hills of Austin near the places where they relax after work. All that data makes it possible to accurately target consumers and get messages that resonate when and where they're the most receptive.
The software also enables the data scientists at Boohma to measure and verify key audience results of OOH campaigns — a first in the OOH industry. When campaigns are constructed with the precision that Boohma allows, data monitoring can track the precise impact with an audience, everything from app downloads to website views to social media mentions to local purchases. In an industry where the norm is to measure by broad potential impressions, it's a level of scientific precision that will completely change how brands interact with consumers.
"We live in an economy where consumers expect brands to engage them in memorable ways," added Ben Billups. "We're leading our clients into this experience economy with Boohma using data, insights and technology to help connect brands and consumers in the real word."
In the face of growing digital and mobile specificity, out-of-home planning has been technologically neglected. Boohma promises to change that, allowing agencies to have the same level of strategy and targeting for OOH that Google and other tech companies have brought to digital advertising. It's a game-changer that has the potential to disrupt how advertising campaigns are built and executed.
For more information or to schedule a demonstration, go to boohma.com.
About Boohma Technologies
Boohma Technologies is accelerating the out-of-home world into a technology-based future by offering cutting-edge software and data services. Their flagship product, Boohma, is the industry's first true strategic software, integrating location-based research, audience insights, smart planning and an out-of-home recommendation engine that incorporates advanced machine learning. By blending software with proprietary data science modeling methods, Boohma Technologies can now scientifically target and accurately measure out-of-home campaigns with unprecedented precision. Boohma Technologies is headquartered in Portland, Oregon. Find out more at boohma.com.
SOURCE Boohma Technologies
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