BOMBAY SAPPHIRE(R) & the Meat Hook Unveil The Latest Culinary Trend: Gin & Meat!

BOMBAY SAPPHIRE gin joins up with New York City's rock star butcher, Tom Mylan, to bring the Meat & Gin phenomenon to consumers like never before

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BOMBAY SAPPHIRE

Mar 30, 2010, 10:18 ET

NEW YORK, March 30 /PRNewswire/ -- Brooklyn's leading butcher, Tom Mylan of the Meat Hook and master mixologist for BOMBAY SAPPHIRE, James Moreland have updated the longstanding meat and gin movement with a menu of local ingredients and spring-fresh flavors, to offer consumers the world's first Gin & Meat pairing menu and hands-on educational seminars.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100330/NY78392 )

"We're proud to offer the best local meat, sausage and charcuterie at the Meat Hook," says Mylan. "BOMBAY SAPPHIRE gin is an interesting enhancement to the richness and depth of our steak, burger and pate."

The concept - a food-focused modern makeover of a classic partnership – is being led by a new age team eager to share their blood, sweat and cocktails with anyone who will listen. This new Meat & Gin menu, supported by seminar classes at The Brooklyn Kitchen, proves one thing: real men eat meat & drink gin. You can attend the class, or visit www.bombaysapphire.com, to find out how exactly the BOMBAY SAPPHIRE botanicals, including grains of paradise, enhance and complement the hearty flavors of Tom's dishes, including a porterhouse steak and juniper-spiced Pate.

When and Where?

The Meat & Gin seminar, led by Tom Mylan and James Moreland, will take place on April 1st from 6:30 p.m. to 8:30 p.m. Tickets are available now for $50.00, and consumers will have a chance to explore and eat a variety of meat and create their own cocktails. The relationship continues with a gin-only seminar lead by BOMBAY SAPPHIRE mixologist, Milo Rodriguez, taking place on April 8th for $50.00. Both will take place at Brooklyn Kitchen, 100 Frost Street in Brooklyn. Reservations can be secured through http://www.thebrooklynkitchen.com/calendar-of-classes-and-events/ or by calling 718.349.5033.

Now, For The Science Part: Why It Works...

Tom and James dreamed up the menu in response to the legions of their friends and customers looking for stripped down and hearty yet flavorful meal and cocktail inspiration.

Commenting on the menu, James Moreland says, "the meat and gin are in perfect balance with one another, because the peppery notes in the grains of paradise and cubeb berries – two of the ten botanicals that make BOMBAY SAPPHIRE gin unique – impart some kick and spice to the rich, fleshy taste of Tom's meat."

The pairings menu was also designed in keeping with the origin of BOMBAY SAPPHIRE as a London dry gin and the spirit's heyday in the 1700s. Back then, the Gin Palaces of the East End would serve up hunks of mutton or pork, ripped from the bone and ground into either a meat pie or sandwiched between three-day old stale bread! While the Gin Palaces have since been replaced by the trendy speakeasies on Manhattan's Lower East Side, the old Sweeney Todd combo of a wedge of meat and a tumbler of gin will live on with BOMBAY SAPPHIRE gin at The Brooklyn Kitchen this Spring.

The Meat & Gin Menu
Juniper-spiced Country Pate
*BOMBAY SAPPHIRE® SAVOY* gin, fresh grapefruit juice, simple syrup, orange liqueur
(The juniper and citrus notes in the Savoy add to the melt in the mouth texture of the juniper-laced pate)

Tom's expertly prepared Porterhouse steak
*BOMBAY SAPPHIRE® ULTIMATE MARTINI* gin, vermouth, olive
(The perfect balance of the BOMBAY SAPPHIRE Martini provides a neutral base for the rich flavors of the Porterhouse)

Good 'ol American Sliders
*BOMBAY SAPPHIRE® COLLINS* gin, fresh lemon juice, simple syrup, club soda
(BOMBAY SAPPHIRE lemon peel botanical and the Collins' citrus notes slice through the fatty flavor of the hamburger meat)

SAPPHIRE® Collins
2 parts BOMBAY SAPPHIRE® Gin
1 part fresh lemon juice
3/4 part simple syrup
Club soda

Pour first three ingredients into a Collins glass with ice and stir well.
Add more ice and top with club soda. Garnish with a lemon wedge.

About Bombay Sapphire®

BOMBAY SAPPHIRE® is the fastest growing premium gin in the world and world's number one premium gin by value. BOMBAY SAPPHIRE is created with a unique combination of ten hand-selected botanicals, sourced from around the globe. The brand's global essence and signature vapor infusion process impart a refined and perfectly balanced taste, versatile enough for both classic cocktails and exotic recipes. A leader among gins, BOMBAY SAPPHIRE is a symbol of the exploration of worldly and sophisticated lifestyles. For more information, please explore www.bombaysapphire.com.

BE BRILLIANT AND INSPIRED. DRINK RESPONSIBLY! www.bombaysapphire.com

IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., CORAL GABLES, FL. GIN - 47% ALC. BY VOL

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the import, sales and marketing arm of one of the world's leading wine and spirits producers. Bacardi U.S.A. boasts a brand portfolio of some of the most recognized and top-selling spirits in the United States including: BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

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