Bombay Sapphire Makes Imagination a Reality With a 3D Spectacular Projection on Iconic London Landmark

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Jun 09, 2011, 07:55 ET

LONDON, June 9, 2011 /PRNewswire/ --

- Global Competition Winner's Imagination Showcased on Battersea Power Station

Today Bombay Sapphire, the world's number one premium gin by value1 for a second consecutive year, made imagination a reality in the climax of the Bombay Sapphire Project Your Imagination Competition projected onto the well-known Thames-side landmark, Battersea Power Station.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20110609/461185-a )

    (Photo: http://www.newscom.com/cgi-bin/prnh/20110609/461185-b )

Launching the competition in December 2010, the world was asked by Bombay Sapphire to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 3D spectacular projection. Facebook fans selected their favourite - from a global shortlist spanning from the UK to Australia. The lucky winner, Erjola Veliaj from Albania was the clear victor chosen by Facebook followers.

Working with some of the world's best creatives to inspire the 3D spectacular projection, Erjola saw her imagination become a reality today with the final vision being incorporated into the Bombay Sapphire projections which transformed Battersea Power Station, the iconic London landmark on the bank of the river Thames.

Erjola's winning concept saw Battersea Power Station 'power up' to create a spectacle of powerful imagination. The iconic building was lit up in a rainbow of changing colours reflecting the bold, square lines. Spectators were then shown a cool blue world of imagination inside the building, which reflected vibrantly in the water of the Thames. Set to music, the projection captivated and impressed the audience. Visit facebook.com/bombaysapphire to view the projection in full.

Erjola says, "I was so pleased to win the competition and seeing my idea brought to life tonight is fantastic. It looks better than I could have ever imagined."

John Burke, Bombay Sapphire Global Category Director, says, "Bombay Sapphire has long had imagination at its heart and through this competition we have been able to inspire imagination in others, something we are keen to continue."

Bombay Sapphire invited guests from around the world to view the projection from the luxury of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet. Floating on the Thames sipping imaginative Bombay Sapphire cocktails gave the perfect viewpoint of this stunning piece of work.

Since its creation, Bombay Sapphire has taken an imaginative approach to gin making - one of the secrets to its success. It is based on a 1761 recipe created by pioneering English distiller Thomas Dakin. Dakin's recipe and sophisticated distilling methods signalled a new era of quality for gin. In fact, Bombay Sapphire continues to be made using a Carterhead still purchased by the Dakin family in 1831, the perfect vessel to create an artisan product.

Bombay Sapphire was also the first premium gin to showcase the importance of botanicals, which are hand-selected from exotic locations around the world. These botanicals, along with the brand's signature Vapour Infusion process, create the tantalizing, smooth and complex taste that is Bombay Sapphire.

When launching the "Project Your Imagination" competition last December, Bombay Sapphire demonstrated their own imagination before inviting Facebook fans to share theirs.

The cutting edge 3D projection morphed London's Old Royal Naval College into a Sapphire blue ocean sea creatures motivated by the building's naval history. Visit http://www.youtube.com/bombaysapphire to view the film.

1 Data sourced from International Wine and Spirit Research (IWSR), for the 12 months to the end of December 2009

For further press information, photography and interview requests please contact:

    Aimee Wells, Hill and Knowlton
    +44-20-7973-4416
    [email protected]

    Cassandra Stoddart, Hill and Knowlton
    +44-20-7973-5926
    [email protected]

SOURCE Bombay Sapphire