Bold Digital Architects Signed Up to 100 Digital Marketing SaaS Tools and Mapped Out Their Upselling Process
TEL AVIV, Israel, September 17, 2018 /PRNewswire/ --
Bold Digital Architects has signed up to 100 digital marketing SaaS tools in order to map out their upselling tactics. The companies tracked were divided into two groups:
- 50 popular tools (such as Slack and Mailchimp)
- 50 lesser known tools
The released report documents the upselling tactics used by the companies.
Some of the report highlights:
- The most common free plans used by SaaS companies include "Free Forever", 13-day trials and 30 day trials.
- Free Forever proved to be the most popular across the board
- Out of the 100 companies tracked, 88% of the 50 lesser known companies and 86% of the top companies sent welcome/verification emails
- Of the 31 companies in the top 50 group where a breakup email was relevant (i.e. not a Free Forever plan), only 13 sent emails (42%). Of the 26 relevant companies in the lesser known 50 group, only 31% (8) sent a break up email.
- Surprisingly, out of the 100 companies signed up for, only 8 total made the effort to pick up the phone and call.
"As reflected in the report - not all SaaS companies are investing enough efforts into turning free users to paying ones. That's a wasted opportunity that I hope companies will be more aware of. Working with many B2B SaaS partners, it's incredible to see how applying best practices can generate quick wins," Noa Eshed Co-CEO, Bold Digital Architects
About Bold Digital Architects:
Bold Digital Architects help b2b companies achieve their business goals by evaluating their current efforts, analyzing their landscape and putting together a measurable plan which we then execute fully. They're HubSpot Gold partners - in 2017 they've won the HubSpot impact award for an inbound growth story after helping a Silicon Valley Startup get acquired by a publicly traded company. They're Google Premier partners (awarded to only 3% of their total partners). They've published a book called, "The Smart Marketer's Guide to Google Adwords" which became an Amazon no.1 bestseller and stayed there for a few weeks. They've been named industry thought leaders by the Daily Telegraph. They've recently launched a new podcast called Real Life Superpowers.
For more information or to arrange to speak with a company spokesperson, please contact Noa Eshed at [email protected] .
SOURCE Bold Digital Architects
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