BMA-Minnesota August Event Focuses on Marketing Going Mobile

MINNEAPOLIS, July 18, 2011 /PRNewswire/ -- Mobile devices and applications have transformed our personal lives and are quickly transforming our business lives. On Aug. 11, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how to successfully add mobile technology to B2B marketing campaigns.

The panel will feature the leaders of two Twin Cities-based mobile companies: Dan Grigsby, Founding Partner of Drivetrain and Anders Davidson, CEO of Mobile On Services. Together the panel will:

• Share statistics on the adoption rate of mobile technology, including SMS (texting), MMS (video), mobile email, IVR (voice), mobile web advertising and mobile web sites
• Discuss the ROI of leveraging mobile as a new media channel
• Discuss how B2B marketers can integrate mobile into their marketing mix
• Discuss the effectiveness of specific mobile tactics
• Debate the benefits and challenges associated with building applications for smartphones, iPads and other mobile devices

According to a recent study, mobile is the third most used media channel, with consumers using this technology an average of 13.1 hours per week. "The adoption of smartphones and mobile applications continues to grow at a tremendous pace, and while it is pervasive in B2C, it is also infiltrating into the B2B space," said Grigsby. "Our role is to provide the information marketing professionals need to convey the importance of mobile, and help them execute mobile tactics as part of an integrated campaign," added Davidson.

The event will be held at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m.

The cost is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through Aug. 9. A limited number of walk-up registrations are available.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE Business Marketing Association