'BLUEPOPS', specialty shop for women's clothing tapping into the global fashion market with unique products

SEOUL, South Korea, Oct. 16, 2015 /PRNewswire/ -- 'BLUEPOPS (www.bluepops.co.kr)' is a Korean online shopping mall specializing in women's clothing, and it is drawing customers' attention globally with their own unique products.

"Unlike existing big size clothing, we make clothing that is not only large but also elegant," said the owner of the mall, Jo Yeong-hwa (35), "It doesn't have to follow the latest trend or have hot sellers, but the online mall needs to launch products that have the sense of identity on a regular basis in order to increase customer satisfaction."

BLUEPOPS holds a survey within their website, about twice a year, to listen to the voice of customers in their effort to improve customer satisfaction. Recently, they are focusing on details than the whole image when photographing the products because the survey indicated that customers are mostly influenced by the photographs showing the details of the products when they decide to purchase them.

The mall also concentrates on customer satisfaction service for customers around the world. They are making full preparations such as hiring people who are familiar with the culture and language of the countries they made entry to and monitoring competitor.

In 2013, they also completed the development of shopping malls in English (en.bluepops.co.kr), Chinese (cn.bluepops.co.kr), and Japanese (bluepops.jp) through 'Cafe24(www.cafe24.com)', the largest e-commerce solution brand of Korea. Later, they developed shopping malls in Spanish (es.bluepops.co.kr) and Portuguese (br.bluepops.co.kr). They are planning to open shops in open markets in each country to broaden the sales channel and build up customer trust.

"We will lead customer satisfaction by keeping the balance between price, quality, and service instead of focusing on only one aspect. We believe that BLUEPOPS will get close to success through balanced customer satisfaction."

SOURCE BLUEPOPS

Related Links

http://www.cafe24.com/