Blue Bunny® and Tamera Mowry Are Outsourcing America's Most Boring Tasks to Give Adults More Time for Fun and Ice Cream
LE MARS, Iowa, May 15, 2019 /PRNewswire/ -- Being an adult comes with responsibilities that can get in the way of fun, which is why Blue Bunny®, the ice cream brand known for bringing fun to the freezer aisle, is singlehandedly taking on America's most boring, everyday tasks to give adults more time to have fun.
Now through May 31, ice cream lovers can outsource their mundane to-do's—like grocery shopping, laundry or housecleaning—so they can have more time for fun and to enjoy delicious Load'd Sundaes™ while Blue Bunny gets it done. Ice cream fans nationwide can visit BlueBunny.com/TaskForce for an opportunity to score a $75 TaskRabbit credit to put toward their task of choice. Tasks will be available daily on a limited basis through May 31.
The brand joined forces with fun-loving actress Tamera Mowry to help encourage fans to "Give In To The Bunny" with Blue Bunny.
"How often do you say that you just don't have time to do something fun?" said Tamera Mowry. "We've all been there, and I love that Blue Bunny is actually helping everyone have a little more fun—and ice cream—in their lives … no more excuses!"
To further transform America's tasks into fun times, today Blue Bunny opened Blue Bunny HQ, a pop-up experience in New York City where visitors can:
- Take a dip in a massive sink filled with sponges and dishes (no dirty dishwater!)
- Turn laundry into a heated competition with the Laundry Launcher 3000
- Show off their best dance moves with giant grocery store items on a super-sized conveyor belt
… all while enjoying complimentary Blue Bunny Load'd Sundaes!
Blue Bunny HQ is in the heart of SoHo at 490 Broadway and is open to the public from May 15 through May 21, 11 a.m. to 7 p.m. daily.
"At Blue Bunny, we think ice cream should be loaded with toppings and life filled with fun," said Jamee Pearlstein, senior brand manager for Blue Bunny. "Now we're giving ice cream fans the chance to take a boring task off their to-do list so they can have more time for fun and to do what they actually want to do (eat ice cream!)."
To learn more about Blue Bunny, ice cream lovers can visit BlueBunny.com, follow Blue Bunny on Facebook at Facebook.com/BlueBunnyIceCream, Twitter at @Blue_Bunny and Instagram at @Blue_Bunny.
About Blue Bunny Ice Cream
For more than 80 years, Blue Bunny has been bringing delicious ice cream made with fun, fresh ingredients to families—adding a little playfulness to any occasion. Blue Bunny offers over 75 flavors of ice cream and frozen novelty products with recent innovations, such as Load'd Sundaes, Bunny Snacks and Mini Swirls, available at retailers and convenience stores nationwide. For more information, visit BlueBunny.com.
SOURCE Blue Bunny Ice Cream
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