blu Cigs Announces Winner of Ultimate Father's Day Contest: Afghan War Vet Makes Dad's Racing Dreams a Reality

CHARLOTTE, N.C., June 16, 2011 /PRNewswire/ -- Just yesterday, blu Cigs – the e-cigarette brand delivering superior style and flavor with the freedom to enjoy smoking anywhere – announced the winner of their Ultimate Father's Day contest. Last week, thousands of fans submitted their personal stories telling blu why their dad was the greatest for the chance to splash their dad's mugshot across the hood of the No. 32 blu Cigs Ford team car being driven by FAS Lane's Mike Bliss at the Heluva Good 400 NASCAR Sprint Cup Series race in Michigan – airing this Father's Day (Sunday, June 19th) live on TNT.

(Photo:  http://photos.prnewswire.com/prnh/20110616/NY21075 )

Kyle Peyton, a soldier from Savannah, Georgia who recently returned from three deployments to the Middle East won the contest for his father Christopher Allison Peyton – a longtime fan of racing who was recently diagnosed with stage three kidney disease. Kyle's touching story stood out from the thousands of submissions, and this past Wednesday, June 15th blu brought both he and his father up from Georgia to North Carolina for a surprise winner announcement and car unveil at the FAS Lane Racing raceshop in Mooresville, North Carolina.

"For all my dad's been through and has sacrificed for me, I thought he deserved more than just a World's Greatest Dad mug or neck tie for Father's Day," said Kyle Peyton, winner of the contest. "Considering his lifelong love of racing, what better way to show my love for him than to send him – or his image at least – around the track at a NASCAR race? It's the next best thing to actually being in the car!"

"At blu, we're all about innovation so we saw a unique opportunity to do something with NASCAR that has never been done before," commented Jason Healy, President of blu. "Kyle's dad is more than deserving of this prize, but we'd also like to think that this is a gesture that honors all of the dads out there – the unsung heroes who do so much for their families – day in and day out."

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in Forbes, NY Times, the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs