Blogging Your Business: Tips for Maintaining Consistency and Frequency

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- Looking to take your small business to the next level? Adding a blog to your company website can be an effective way to position your company as a thought leader and promote brand awareness within your audience. The challenge of maintaining a company blog for many small businesses, though, comes in the form of resource constraints. Successful blogging efforts rely on quality content — and frequency of posting¹ — and it can be challenging to come up with new topics on a consistent basis. That's where a blog series can come into play.

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@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, discusses strategies for creating a blog series for business sites, including potential topics and styles, in his latest article for PR Newswire's Small Business PR Toolkit.

To learn more:  http://bit.ly/GGyzpt

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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¹ http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf

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