BlazeLoop® Mobile Customer Engagement Empowers Retailers to Improve In-Store Sales Conversion

NEW YORK, Jan. 14, 2013 /PRNewswire/ -- At NRF 2013, Benbria will introduce BlazeLoop®, its Mobile Customer Engagement solution that helps retailers to increase in-store sales conversion rates by capturing and acting on customer input at the decisive moment in the shopping experience. As part of Verizon's Partner Ecosystem, Benbria will showcase BlazeLoop in Verizon's Booth #2339 at the National Retail Federation (NRF) 102nd Annual Convention & EXPO.

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Using a variety of mobile and in-store technologies – including web, SMS, email, mobile app and kiosk – BlazeLoop enables customers to create a "loop," the process of capturing and directing real-time customer input to front-line staff for action and closure.  Instant text and email notifications alert store managers of customer needs, enabling staff to connect with the customer in person and close the loop before they have a chance to leave dissatisfied and without a purchase. 

Connecting on-the-spot with in-store shoppers enables staff to act on the influence levers that impact conversion such as product availability, price and selection; service issues such as staff product knowledge, friendliness and promptness; and concerns related to product accessibility. Closing the loop through real-time staff action helps retailers to recover dissatisfied customers, increase in-store sales conversion and delight customers with a unique shopping experience.

"Converting shoppers into buyers is every retailer's goal," said Benbria CEO Andrea Baptiste. "Loops help retail staff to connect one-to-one with customers and address their needs while they are in the store. This is a revolution in mobile customer engagement that empowers retailers to improve sales conversion rates, differentiate the in-store shopping experience and increase same-store sales."

The Power of Loops
Blazeloop helps retailers to engage with their customers in a variety of innovative ways that turn the in-store mobile customer experience into a true competitive edge:

• Increase in-store sales conversion rates.
  BlazeLoop helps retailers understand why people don't buy and alerts staff to connect in person and close the loop with customers while they are in the store.

• Improve in-store customer experience.
  As customers are a great source of ideas and improvements, BlazeLoop engages shoppers to rate and influence retail and branding concepts such as upcoming product lines, promotional displays and merchandise presentation.

• Increase satisfaction, advocacy and loyalty.
  Real-time loops alert store managers of customer issues, enabling front-line staff to connect with the customer in-person and privately resolve issues before they have a chance to leave the site dissatisfied or socialize their experiences publicly via word-of-mouth and social media.

Come see Benbria demonstrate Blazeloop at Verizon's booth #2339 at NRF, on January 13-15, 2013.

About Benbria
Benbria is a leader in mobile customer engagement solutions for retail, hospitality, financial, and fast casual restaurant customers. Benbria is passionate about building technology that connects businesses with the people they serve. Using a variety of mobile and in-store technologies – including web, SMS, email, mobile app and kiosk – BlazeLoop enables customers to create a "loop", the process of capturing and directing real-time customer input to front-line staff for action and closure.  Closing the loop through real-time staff action helps companies to recover dissatisfied customers, increase in-store sales conversion rates, and delight customers with a unique mobile engagement experience. For more information visit: www.benbria.com.

Benbria, BlazeLoop, BlazeCast, BlazePoint, BlazeCom, Rethink Notification, and Keep Us in the Loop are trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.

SOURCE Benbria

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