BLACKEYE GIN, THE UNOFFICIAL SPIRIT OF RUGBY, FOUNDED BY MIKE TINDALL, JAMES HASKELL, AND ALEX PAYNE, LAUNCHES INTO CANADA

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Oct 09, 2024, 10:33 ET

Gin promises to give back to the game, with a first-of-its-kind fund supporting rugby through a donation from every bottle sold
A global advisory board of leaders within the sport has been created to oversee the fund and help determine how the funds will be allocated
Blackeye Gin is enjoyed by some of the world's most respected rugby ambassadors who believe in the brand's mission and enjoy the award-winning gin with its delicious blend of fresh citrus-forward flavours and unique combination of botanicals sourced from the key rugby nations

TORONTO, Oct. 9, 2024 /PRNewswire/ -- Rugby legends Mike Tindall and James Haskell, along with television presenter Alex Payne, announce the launch of Blackeye Gin, the unofficial spirit of rugby, in Ontario, Canada this October. Available at LCBO in store and online, Blackeye Gin will debut this month, offering consumers a chance to win a virtual meet-and-greet with the founders, as well as participate in in-store tastings across Ontario and activations supporting local rugby communities.

Blackeye Gin was born out of the overwhelming enthusiasm from the loyal listeners of the founders' podcast, The Good, The Bad, & The Rugby, who initially suggested the creation of a gin. Since then, the trio has developed a brand on a mission to support the future of rugby by creating a fund with the backing of a global advisory board and substantial support from iconic rugby figures. From each bottle sold, $1.50 will be contributed to the fund, which focuses on three key pillars: Research, Risk, and Recovery for both current and former rugby players. The fund aims to address significant challenges in the sport and become one of the largest donors to rugby-related causes within the next five years.

The gin's name pays homage not only to the physical nature of rugby, but also to the spirit of riding the storm and celebrating the sunshine. Mike Tindall remarks, 'We're thrilled to be launching Blackeye Gin into Canada after such a strong UK reception over the last year. It's been a journey full of challenges, but a whole lot of fun too! James, Alex, and I have had various battles throughout our careers - both on and off the pitch - and the name reflects the physical and emotional resilience and kinship we share. I think it really captures the essence of what this brand is all about - for those who give their best even when times are hard, and celebrate the good times!"

James Haskell said: "Blackeye began, as most good stories do, as a drink between rugby mates. Since then we have been on an incredible journey of distilling, branding, testing, sampling, tweaking and now we're really excited to be fully off and running."

A spirit so smooth it can be enjoyed neat, Blackeye Gin stands head and shoulders above its competition. It recently won a Double Gold Medal at the 2024 San Francisco World Spirits Competition in the competitive Best Gin category, with Blackeye being awarded an impressive score of 95/100. With its unique combination of botanicals sourced from each of the leading rugby nations, Blackeye Gin is a truly outstanding premium spirit. Featuring hints of forest pine, pronounced juniper from Canada and bright fresh pressed lemon coupled with sweet orange and zesty tangerine, the gin offers a soft, complex and full mouthfeel. It is poised to change the game – both in the spirit's industry and in rugby. The Blackeye Rugby Fund, comprising of some of the most respected medical personnel and influential leaders in the sport, will be responsible for distributing the funds to deserving causes across the rugby community. The ambition is to be raising $1.8m a year within five years.

The brand, a product from Catalyst Spirits, LLC will be available to buy at LCBO, for RRP $49.99, though with an introductory offer of $48.75.

NOTES TO EDITORS:

Please drink responsibly. Blackeye Gin. 40% Alc/Vol. 70cl $48.75.
Imported by Catalyst Spirits, London, UK.
$1.50 donation from each purchase of a bottle of Blackeye Gin goes toward the Blackeye Rugby Fund, an ongoing contribution by the brand in honour of the game and the future of the players.

ABOUT BLACKEYE GIN

Blackeye Gin was founded by rugby legends and the hosts of "The Good, The Bad & The Rugby Podcast", Mike Tindall, James Haskell, and Alex Payne, to secure the future of rugby. The future of rugby can only be secured through extensive research and education into risk prevention when playing the sport, hence why $1.50 from each purchase of Blackeye Gin goes toward funding this cause. The award winning gin is an exceptionally smooth spirit with a viscous mouthfeel, that boasts a blend of fresh citrus-forward flavours, subtle floral notes, and a burst of juniper rounded off with one of the world's rarest 'money-can't-buy' botanicals.

www.blackeyegin.com

@blackeyegin

ABOUT CATALYST SPIRITS

Catalyst Spirits is a global spirits company focused on leveraging the new economy and our vast experience to build and rapidly grow premium brands consumers truly want. Our fine spirits portfolio includes Howler Head, the original banana flavoured Kentucky spirit and an official partner of UFC; The Oceanus Hibernicus, a unique blend of Irish and Scottish malt whisk(e)y; and a number of other exciting brands in development. The Catalyst Spirits team leverages years of in-depth industry know-how to develop impactful brands and bring them to market with pace, building them with exceptional marketing, retail, ecommerce and distributor support. Catalyst Spirits is a remote-work company with team members spread across North America and Europe.

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