BJ's Restaurant & Brewhouse® Launches New Cereal Pizookie® Series With Debut Of Inaugural Flavor On National Cereal Day

New Cinnamon Toast Crunch™ Cereal Pizookie® Ignites Nostalgia and Gives Permission to Enjoy a Beloved Childhood Cereal for Dessert Any Time of Day

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BJ's Restaurants, Inc.

Mar 04, 2019, 09:00 ET

HUNTINGTON BEACH, Calif., March 4, 2019 /PRNewswire/ -- The world-famous Pizookie^® dessert at BJ's Restaurants, Inc. (NASDAQ: BJRI) is about to get a breakfast-inspired upgrade.

On National Cereal Day, Thursday, March 7, BJ's Restaurant & Brewhouse^® will launch the first of a line of cereal-enhanced Pizookies^®, which will be rolled out throughout 2019. The inaugural flavor, a Cinnamon Toast Crunch™ Cereal Pizookie^®, will feature a buttery sugar cookie baked in its own deep-dish pan and topped with rich vanilla bean ice cream, Cinnamon Toast Crunch™ cereal and cinnamon sugar. The Cinnamon Toast Crunch™ Cereal Pizookie^® is the dessert that Millennials have been looking for – a little bit of whimsy paired with a nostalgic treat that can be eaten at any time of day.

After all, making adult decisions all day long can be stressful – bills, taxes and responsibilities can seem endless. BJ's is providing one decision that's easy for everyone: a favorite dessert featuring a favorite childhood treat. According to Mintel (2017), 74% of US cereal consumers agree cereal is great for a snack, pushing the occasion beyond breakfast and even beyond the bowl – making the new cereal Pizookies^® the perfect indulgence.

"At BJ's, we are always innovating new product offerings to add a little more fun to our menu and the dining experience we deliver," said Kevin Mayer, EVP, Chief Marketing Officer of BJ's Restaurants Inc. "The Pizookie^® dessert is so iconic for our guests and adding this cereal twist will deliver some nostalgia to their favorite childhood cereal. The launch of our new cereal Pizookie^® is just the first of many that we will debut in 2019!"

The Cinnamon Toast Crunch™ Cereal Pizookie^® will be available at all BJ's Restaurant & Brewhouse locations starting on March 7, for a limited-time only. Other Pizookie^® flavors include recently added Hot Fudge Brownie, Chocolate Chunk, Peanut Butter, White Chocolate Chip Macadamia Nut, Cookies 'n' Cream, Salted Caramel, Triple Chocolate made with Ghirardelli^®, Monkey Bread and Gluten-Free Chocolate Chip. Every flavor, including the new Cinnamon Toast Crunch™ Cereal Pizookie^®, will be available at all BJ's Restaurant & Brewhouse^® locations, and eligible for BJ's $3 Pizookie^® Daily Brewhouse Special, every Tuesday.

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Cinnamon Toast Crunch™ is a registered trademark of General Mills.

About BJ's Restaurants, Inc.
BJ's Restaurants, Inc. ("BJ's") is a national brand with brewhouse roots and a menu with over 140 offerings where craft matters. BJ's broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ's EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep dish pizza and the often imitated, but never replicated world-famous Pizookie® dessert. BJ's has been a pioneer in the craft brewing world since 1996 and takes pride in serving BJ's award-winning proprietary handcrafted beers, brewed at its brewing operations in five states and by independent third-party craft brewers. The BJ's experience offers high-quality ingredients, bold flavors, moderate prices, sincere service and a cool, contemporary atmosphere. Founded in 1978, BJ's owns and operates 202 casual dining restaurants. All restaurants offer dine-in, take-out, delivery and large party catering. BJ's restaurants are located in 27 states: Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia and Washington. For more BJ's information, visit http://www.bjsrestaurants.com.