Bizo and BPA Worldwide Join Forces to Offer Industry's Most Accurate Snapshot of Who is Visiting Business Web Sites

SAN FRANCISCO, March 31 /PRNewswire/ -- Online media buyers and advertisers rely on accurate Web site metrics to determine whether specific sites will reach their target audiences. To help those looking to reach business professionals online, Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, and BPA Worldwide (www.bpaww.com), the global auditor of media, announced a strategic relationship to provide site traffic numbers and visitors' bizographics – or business demographics – for B2B Web sites. Bizo and BPA will create a co-branded dashboard that more accurately communicates the value of an online media channel's audience to media buyers making advertising decisions.

BNP Media, one of BPA's existing customers, has been testing the new dashboard to access audience statistics for 47 of their Web sites.

BPA has traditionally offered audited traffic data for Web sites, but until now has not provided specific demographic information about the types of visitors these sites attract. The new combination of traffic statistics from BPA and visitors' profile data from Bizo provides the media industry's most complete picture of a business Web site's reach.

"Since we launched the BPA Interactive tool in 2008, media owners have asked for deeper site profile data to supplement our audited traffic information," said Peter Black, BPA Worldwide senior vice president of business development. "Impressed by Bizo's approach to gathering bizographics, we believed developing a relationship made sense. Bizo adds another dimension to the information we can offer. We are confident our customers will recognize the immediate benefit."

Bizo's audience platform compiles key demographics such as industry, company size, job function, seniority, gender, education and geography. Gathered anonymously through the Web from subscription, business registration and other online databases, bizographics allow marketers to target the exact audience segment they are trying to reach. Seven of the top 10 B2B advertisers already rely on Bizo's bizographics to obtain a better understanding of their audiences and to target them effectively.

"We are focused on providing marketers and publishers with more precise, more effective ways of measuring and targeting their business audiences," said Russell Glass, Bizo CEO. "By linking our bizographic data to BPA's industry-respected site traffic reports, publishers can provide marketers with data to better parcel out their advertising dollars and more efficiently reach their business audiences online."

To learn more about Bizo's online B2B audience targeting platform and network, visit www.bizo.com.

About Bizo (www.bizo.com)

Bizo, Inc. is the world's largest targeted B2B audience targeting platform and advertising network, and currently reaches more than 50 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that's based on a prospect's bizographics -- industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person's bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.

About BPA Worldwide (www.bpaww.com)

A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA audits 2,700+ media properties—including over 1,700 B-to-B publications, more than 300 consumer magazines, 150 newspapers, 500+ web sites, 50 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

SOURCE Bizo, Inc.