Birds Eye® Gives the Gift of Vegetables This Holiday Season

MOUNTAIN LAKES, N.J., Dec. 15, 2011 /PRNewswire/ -- Half of America's families place vegetable casseroles at the center of their holiday tables(1), even celebrating this uniquely American comfort food with regional variations and twists. That's why Birds Eye®, a portfolio brand of Pinnacle Foods Group, is taking America's love of casseroles to new heights by making them easier and tastier than ever. Birds Eye is also helping people share the holiday spirit beyond their family table through the Feed Kids Better initiative, a partnership with Share Our Strength's No Kid Hungry Campaign, a national effort to help end childhood hunger in America by 2015.

"At a time when families are already gathering, we want to help make the holiday table even more amazing with great-tasting favorites such as green bean casserole," said Rod Troni, vice president of marketing for Birds Eye. "We're also making it easy, fun and interactive to share the wonder of vegetables with those in need through our Feed Kids Better partnership with Share Our Strength."

People can join Birds Eye's Feed Kids Better initiative to help families nationwide get the veggies they need with just a few quick clicks. By visiting www.Facebook.com/BirdsEyeVegetables and building a veggie-powered plate with your kids, you're not only teaching them about the full spectrum of great-tasting vegetables, you're helping Feed Kids Better. For every plate submitted, Birds Eye will donate vegetables for ten meals (up to one million meals) to Share Our Strength's No Kid Hungry Campaign, helping families learn about the possibilities of nutritious, delicious vegetables while sharing them with kids in need.

Right now, Birdseye.com and Facebook.com/BirdsEyeVegetables offer holiday recipes ranging from America's favorite green bean and corn casseroles(1) to new twists like Bruschetta with Caramelized Peppers & Onions with Goat Cheese. With more than 40 unique vegetables available and countless ways to enjoy them, Birds Eye gives consumers limitless possibilities to get vegetables on their plates this holiday season and throughout the year, and empowers them to give the goodness to those who need it most.

About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit www.birdseye.com or www.facebook.com/BirdsEyeVegetables

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs more than 4,300 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 13 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Comstock® and Wilderness® Fruit Pie Fillings, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bag meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

About Share Our Strength
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives.  Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.

(1) Based on an online omnibus survey of 1,000 nationally representative American adults conducted by Wakefield Research on behalf of Birds Eye

SOURCE Birds Eye

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