Birchbox Teams Up With (RED) To Raise Money And Awareness In The Fight For An AIDS Free Generation

LOS ANGELES, Oct. 30, 2014 /PRNewswire/ -- Birchbox, a leading beauty e-commerce company innovating the way consumers shop for beauty, grooming, and lifestyle products online, has partnered with (RED) this holiday season to raise money and awareness in the fight against AIDS.

While November is a time about pumpkin pie and gift giving, it is also a time for giving back.  During November, subscribers will receive special (RED) Birchboxes, featuring a design that highlights key facts everyone should know about the AIDS fight.  This holiday season, every time someone takes a photo of a November (RED) Birchbox, and shares it on Instagram or Twitter with the #shaRED hashtag, Birchbox will donate $1 to the Global Fund to fight AIDS. 

By taking and sharing photos of the (RED) Birchbox, customers can play an active role in raising both money and awareness to support the goal of an AIDS Free Generation.

"Birchbox is a smart and stylish product which is loved by beauty fans around the world. We're so thrilled to see their beautiful boxes turning '(RED)' during November to raise money for the Global Fund to fight AIDS, and awareness through their #shaRED initiative," said Deborah Dugan, CEO, (RED).

To share a photo with the custom hashtag, it must include one of the below facts:

Fact 1: It costs as little as 40 cents a day to provide life-saving medication for a person living with HIV.

Fact 2: In 2002, 1,500 babies were born with HIV each day. Today that number is down to 650. We can get that close to zero.

Fact 3: Medication can reduce the risk of a mother passing HIV on to her baby to less than 5%.

Co-Founder and Co-CEO of Birchbox Katia Beauchamp comments, "(RED) is a powerful force in the global fight against AIDS, and this campaign can help save lives by raising money to buy life-saving HIV/AIDS medication which can prevent moms passing the virus to their babies. We are excited to see what the power of the Birchbox Community can do."

For further information, go to www.birchbox.com/red.  

About Birchbox

Launched in 2010, Birchbox is a leading beauty and grooming ecommerce company for men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 800 top brands such as Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series, and Art of Shaving. In 2012, Birchbox acquired an international competitor gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook, Twitter, YouTube and our blog.

About (RED):

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, Sir Richard's Condom Company, Square, Girl Skateboards, Bottletop, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $275 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org.

**Legal disclaimer: No purchase necessary. Birchbox has already committed to a $15,000 donation and will donate an additional $1.00 to the Global Fund to fight AIDS with (RED) for every photo of these facts shared on Instagram or Twitter with the hashtag #shaRED, up to an additional $10,000. Promotion ends December 10, 2014.

Photo - http://photos.prnewswire.com/prnh/20141030/155600

SOURCE Birchbox

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