BIA/Kelsey Unveils 'Video Local Media' Advisory Service to Serve Cross-Platform Media and Technology Companies
VLM is the next generation of BIA/Kelsey's broadcast advisory service, which has been refocused to emphasize the disruptive influence of local video advertising in the local media market
CHANTILLY, Va., Oct. 17, 2011 /PRNewswire/ -- BIA/Kelsey, adviser to companies in the local media space, today announced it has refocused its Digital Strategies for Broadcasting (DSB) advisory service to concentrate on the business and technology strategies in local video networks, devices and content market segments. Reflecting its new emphasis, the enhanced program unveiled today has been renamed Video Local Media (VLM). It will examine emerging business models among offline and online video media that are changing the rules of engagement in local markets in terms of audiences, advertisers and media.
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BIA/Kelsey's research shows that local video advertising is a disruptive force in the local media space. The firm's Local Commerce Monitor: SMB Plus Spenders study indicates small and medium-sized businesses spending at least $25,000 annually on advertising are on track to double usage of local video advertising by 2015. The firm's research also reveals 54 percent of this group intends to purchase video advertising from one source and run it across multiple platforms.
"Broadcasting has morphed from local over-the-air broadcast television stations into multiple forms of video on heterogeneous networks and devices," said Rick Ducey, BIA/Kelsey's chief strategy officer and program director, Video Local Media. "This means there isn't a single broadcast business environment, but a whole ecosystem of content, technology and media businesses that will work together under emerging business models to set the new rules of engagement with audiences, advertisers and media. By restructuring our DSB program to focus on video, we will more powerfully serve both our media and technology clients by providing deep intelligence about the market's direction and viable economic opportunities."
Video Local Media clients are companies with a stake in the future of video as it relates to networks, devices, advertising, content, out of home, mobile, cross-platform and social. Client companies include broadcasters, cable, satellite, local telephone companies, digital out of home (DOOH), Internet and mobile.
The Video Local Media advisory service will offer clients access to BIA/Kelsey's highly regarded Local Media Forecast, a comprehensive and authoritative view of the local media landscape published twice annually. Additionally, clients will have access to the firm's team of knowledgeable analysts, informative and timely reports covering topics such as:
- Video Analytics: What Works?
- Video Vendor Profiles
- Over The Top Video: Local Market Developments
- Social + Video + Local
To learn more about the Video Local Media advisory service, visit http://www.biakelsey.com/Advisory-Services/Video-Local-Media or contact Steve Passwaiter at [email protected] or (703) 802-2973
Upcoming Video Local Media Webinar
BIA/Kelsey will host a free webinar on Thursday, Oct. 20, titled, "Examining the Local Cross-Platform Video and Audio Ecosystem," offering an overview of developments in the video space and details about the coverage topics and research of the Video Local Media program. For details and online registration, go to https://www1.gotomeeting.com/register/924506609.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).
SOURCE BIA/Kelsey
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