Betsy Rella Joins OTX's Media Insights Division as Senior Vice President Client Development

NEW YORK, Feb. 19 /PRNewswire/ -- OTX, the global consumer research and consulting firm known for developing innovative research tools and methodologies, today announced that Betsy Rella has joined the company as Senior Vice President Client Development. Ms. Rella brings substantial research background and expertise in the network and cable television businesses to OTX's Media Insights Division.

Ms. Rella joins an industry leading research team that has been focused for nearly a decade on the dynamic and evolving television and online video business – one that works with the majority of the leading network and cable broadcasters. She will oversee all east coast client relationships, including clients of OTX TV Dailies, a syndicated study of 3,150 weekly respondents (ages 13 - 64) that provides real-time tracking of pre- and post-premiere marketing metrics. TV Dailies provides its clients with key insights into optimizing the effectiveness of their communication strategies and promotional campaigns for both new and returning TV shows.

Balancing a 20 year career as a research analyst between network and cable television, Ms. Rella most recently oversaw advertising sales and digital media (Online/VOD) research efforts for Lifetime and the Lifetime Movie Network, as Vice President Research. She earned a reputation for comprehensive analysis of her networks' and its competitors' ratings and performance, as well as initiating major lifestyle studies including the "Understanding American Women Today" and "Me Time" studies. Prior to that she was Vice President of Research and Planning at VIACOM/MTV where she built a ratings analysis team to evaluate programming and make strategic recommendations to increase the network's ratings. Ms. Rella began her career at ABC spending eight years as a Research Director for the broadcaster's Primetime, Daytime and Saturday Morning audiences.

"Betsy is a seasoned television industry research executive with deep experience in designing, and extracting value from programming, marketing, ad sales, affiliate distribution, Online and VOD research initiatives," said Bruce Friend, President, OTX Client Development. "Her recent focus on multi-platform programming and distribution will strengthen our current team's efforts to understand and unlock the potential of these evolving media platforms."

"OTX is at the forefront of the disciplined analysis of the convergence of video and TV distribution – especially tracking the shifting consumer use and behaviors that have come to define and challenge this business," said Ms. Rella. "I am excited to become part of such a respected team within this highly innovative company."

Ms. Rella will report to Eric Villain, OTX EVP of Client Development, and she will be based in OTX's New York City, NY offices.

About OTX

OTX (www.otxresearch.com) is a global research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and advertising communities. Ipsos acquired OTX on January 28, 2010. OTX has developed a range of innovative approaches – integrating technology and immersive techniques with extensive traditional research experience – to reach and engage today's digitally-driven consumer more effectively, resulting in deeper and more profound consumer insights. In just nine years OTX has become the 18th largest research agency in the U.S. with offices in London, Los Angeles, New York, Cincinnati, Miami, and Chicago with strategic partners in Germany, Russia, Japan, Korea, Australia, and Mexico.  

Follow OTX on Twitter: http://twitter.com/otxresearch. Join the OTX Facebook Fan page: http://www.facebook.com/otxresearch.

SOURCE OTX

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