Bella Petrella's Holdings, Inc., Year End Update; Note from the Chairman

ORLANDO, Fla., Dec. 6, 2011 /PRNewswire/ -- Bella Petrella's Holdings, Inc., (OTC:QB--BTHR) announced today its appreciation for all the employees, vendors and shareholders who have supported the Company's efforts during the past year. Bella's board of directors and the entire team of professionals working on behalf of the Company have devoted a large part of their time this year to help insure the Company's ultimate success. Bella's directors, management and employees wish everyone a wonderful holiday season.

Since becoming public on April 4, 2011, the Company has been introducing its pasta sauces, salsas and pizza sauces to dozens of large institutional customers. We have received "buy" letters of recommendation from virtually every tasting we have conducted. Large institutional accounts take considerable time from the initial contact until a purchase order is received. We believe many of the large accounts we have introduced our products to will be ready in the first quarter of 2012 to begin purchasing our products, subject to our ability to fund production.

To date the Company has been selling to only one small institutional user. It is our expectation revenue growth over the next 12-months from sales of our "reduced acid" line of sauces and salsas will be in the several thousand percent range over the previous 12-months.

The Company's acquisitions of Philly Westshore Franchising Enterprises, Inc., and Bobby V's Original Westshore Pizza, LLC. accounted for second quarter revenue growth of 1,876%. With our sponsorship of Monster Jam and Ringling Brothers events in early 2012, our monthly franchise fees are expected to increase measurably in our third quarter ending February 29, 2012. New store openings are expected to account for revenue growth both from Company owned stores and franchise stores in Florida, Ohio and Georgia in 2012.

The Company is exploring several opportunities for equity to implement its business plan. We expect to wrap up equity financing by the middle of January 2012.  Management has been working very hard to insure the equity capital deal we choose will be as non-dilutive as possible to our shareholders. In addition, any equity capital deal we do will have lock up agreements to some extent. Our goal is to get the equity capital we need while maintaining as low a share count as possible.

"The Company has enjoyed many successes in 2011, including clearing to become public, revenue growth of over 1,800%, completing two acquisitions and securing several choices for the equity capital it will need to implement its business plan. The Company's stock has begun to actively trade and interest in our securities has improved. The coming calendar year even looks better than 2011 for Bella Petrella's Holdings, Inc. We appreciate all of the support we have. We extend to all a joyful and happy holiday season and hope many more will follow the Company's progress in the months to come,' said John V. Whitman, Jr. Chairman.

ABOUT THE COMPANY

The Company produces a line of gourmet, reduced acid, pasta sauces, salsas and pizza sauce which is sold institutionally and to retailers. Each of the Company's products is all natural, full flavored and diabetic friendly. The Company's products are perfect for the consumer who suffers from acid reflux and traditionally has avoided tomato based products. The Company is an early revenue-stage enterprise. The Company through its subsidiaries Franchises 37 pizza and sandwich sports bars in Florida and Ohio and operates one 83 seat pizza and sandwich sports bar in Tampa, Florida.

SAFE HARBOR AND INFORMATIONAL STATEMENT

This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things: (i) the company's financing plans; (ii) trends affecting the company's financial condition or results of operations; (iii) the company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the risk disclosed in the company's registration statement and reports filed with the SEC. The Company claims the safe harbor provided by Section 21E(c) of the Exchange Act for all forward-looking statements

Contact –
For more information about Bella Petrella's Holdings, Inc., including a copy of the prospectus
John V. Whitman Jr.,  Phone:  516-375-6649
E-mail:   [email protected]

SOURCE Bella Petrella's Holdings, Inc.

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