Being Human: The Power of Real Conversation in a Digital World

Allyssa Kennedy of Crossroads discusses the impact of technology on marketing and communications and the need to go back to the basics of human interaction.

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Crossroads

Jun 12, 2014, 11:46 ET

KANSAS CITY, Mo., June 12, 2014 /PRNewswire/ -- There's no arguing that technology has revolutionized communications. From automated lead generation to cookies that collect personal data and user habits, marketing and communications professionals have access to an unprecedented amount of data on their target audience. Database management and sophisticated segmentation have allowed for customized messaging to groups of people who share interests or demonstrate common behaviors—but it is important to remember that "customized" does not equal "personalized" to an individual degree.

Crossroads logo. (PRNewsFoto/Crossroads)

Allyssa Kennedy of Crossroads discusses how incorporating real conversation and a one-to-one "human" approach can make the difference in successful communications. Click to learn more.

ABOUT CROSSROADS

Crossroads is a public relations firm that helps brands identify and live their stories
and attract like-minded customers. The agency launched in May 2012, borne out of the 24 years of experience created at Barkley PR/Cause. Crossroads is a partner company to Barkley, the largest employee-owned advertising agency in the U.S. Headquartered in Kansas City, Crossroads is affiliated with IPREX, one of the world's largest public relations networks with 90 offices in 30 countries. For more information, visit www.crossroads.us.

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SOURCE Crossroads